Business Builder Series
If you have a difficult time navigating the business tools that are available to you as an agent, this is the series for you!
Download The Business Plan
Download The Business Plan
Day 1 Session Recording | Click Here
Day 2 Session Recording | Click Here
Day 3 Session Recording | Click Here
Day 4 Session Recording | Click Here
Day 5 Session Recording | Click Here
FREE DOWNLOAD : TEXT SCRIPTS | Click Here
FREE DOWNLOAD: 1-page Marketing Plan | Click Here
Day 1
Your Marketing Foundation
RealSmart Agent: Free Tools & Marketing Downloads
RSA Training Playlist | Click Here
Weekly Live Classes + Recorded Videos of those classes: | Click Here
Welcome to HomeSmart (Orientation) Every Tuesday @12p PST | Click Here
Intro to RSA - Wednesdays 12p PST | Click Here
Intro to SmartSites - Thursdays 12p PST | Click Here
Agent Settings / Preferences, etc. (Automatic Flyers, etc.)
User Profile | Covered in Orientation & Intro to RSA
Your Headshot | Covered in Orientation & Intro to RSA
Social Media Links | Covered in Orientation & Intro to RSA
Referral Section (Hobbies, Designation, Languages etc. - HomeSmart.com) | Covered in Orientation & Intro to RSA
Transactions Section | Covered in Orientation & Intro to RSA
How to Create New Listings, Sales, Rentals and Managing Your Transactions | Click Here
Education Section
How to access Video Training - Videos: Podcasts / Did You Know Webinars / Business Builders / RSA Highlights | Click Here
RSA Training Playlist | Included in overview above
Podcast Playlist | Included in overview above
Business Builders Playlist | Included in overview above
Did You Know Webinar Playlist | Included in overview above
Education Calendar: How to view / register / attend National & Local Live Trainings (Classes & Webinars) | Click Here
McKissock Training - ( Also See Day 5) | See Day 5
Education Downloads | Discussed Live - "Varies by location - Brokerage Specific"
Marketing Section
SmartTools | Covered in Intro To SmartSites & SmartTools
SmartSites 2.0 | Covered in Intro To SmartSites & SmartTools
Referral Exchange | 8 videos in RSA Training Playlist
The HomeSmart Referral Network - How to Grow Your Business Through Referrals | Click Here
RealSmart Agent (RSA): How to Access ReferralExchange | Click Here
ReferralExchange: Updating Your Profile | Click Here
ReferralExchange: How to Submit a Referral | Click Here
ReferralExchange: What To Do When Receiving Referral | Click Here
ReferralExchange: Crafting a Proposal | Click Here
ReferralExchange: Tips for Receiving More Referrals | Click Here
Referral Exchange: What To Do When You Close a Referral | Click Here
ReferralExchange: How to Receive Referral Fee | Click Here
Marketing Design Center - MDC
(Overview in Orientation & RSA Classes & Webinars) (Overview Video: Bus Cards, Flyers, Checkout Process) | Click Here
Agent Branding Overview (Discuss Team & Single) (Overview Video: Bus Cards, Yard Signs, Flyers, Downloads | Click Here
Business Cards | Click Here
Email Signatures (Creating, Downloading & Uploading into email Client) | Click Here
Name Badges & Lapel Pins | Covered in Agent Branding Overview
Slogans / Phrases | Covered in Agent Branding Overview
Graphics (Real Estate Made Easy + Put My Knowledge, Experience, Service and Professionalism to Work for You) | Covered in Agent Branding Overview
Realtor.com Profile Background | Covered in Social Profile Images overview (Facebook + Realtor.com)
Social Profile Images | Click Here
Customizeable Facebook Cover Photos (Background) | Covered in Social Profile Images Overview (Facebook + Realtor.com)
Inspirational Graphics Package (Multiple images) | Covered in Social Profile Images Overview (Facebook + Realtor.com)
Stationery | Covered in Agent Branding Overview
Letterhead & Envelopes | Covered in Agent Branding Overview
Greeting & Notecards | Covered in Agent Branding Overview
Post-it's | Covered in Agent Branding Overview
Yard Signs (Single, Dual & Team) | Click Here
Standard Signs | Covered in Yard Signs Overview
Photo Signs | Covered in Yard Signs Overview
Lighted Yard Signs | Covered in Yard Signs Overview
Luxury Signs | Covered in Yard Signs Overview
Open House Signs | Covered in Yard Signs Overview
Agent on Duty | Covered in Yard Signs Overview
Agent Marketing | Click Here
Flyers | Covered in Agent Marketing Overview
Syndication Flyer | Covered in Agent Marketing Overview
Doorhangers | Covered in Agent Marketing Overview
Postcards | Covered in Agent Marketing Overview
Retractable Banners | Covered in Agent Marketing Overview
Car Magnets | Covered in Agent Marketing Overview
Social Media Graphics | Covered in Agent Marketing Overview
Holiday's & Special Occasions | Covered in Agent Marketing Overview
Property Listing Marketing | Click Here
Listing Tools | Covered in Property Listing Marketing Overview
Buyers questionaire (Downloadable) | Covered in Property Listing Marketing Overview
FSBO Packet (Downloadable) | Covered in Property Listing Marketing Overview
Silent Talker Cards (Personalize & Download) | Covered in Property Listing Marketing Overview
Listing & Buyer Presentations | Covered in Property Listing Marketing Overview
Preprinted | Covered in Property Listing Marketing Overview
Downloadable | Covered in Property Listing Marketing Overview
Folders & Covers | Covered in Property Listing Marketing Overview
Flyers | Covered in Property Listing Marketing Overview
Doorhangers | Covered in Property Listing Marketing Overview
Postcards | Covered in Property Listing Marketing Overview
Luxury | Covered in Property Listing Marketing Overview
Quick Kits | Click Here
New Agent Kit | Covered in Quick Kits Overview
Open House Kit | Covered in Quick Kits Overview
Logos (Your DBA Logos Only) | Discussed Live
How-To's & Guides | Coming Soon
Free Marketing 1page Plan | Coming Soon
Free Marketing Booklets & Guides | Coming Soon
Free Texting Scripts | Coming Soon
OTHER MDC RESOURCES | Discussed Live
Need Help | Discussed Live
MDC Assistant | Discussed Live
EDDM Concierge - Direct Mail Service - Request Now | Discussed Live
Link to Blog & Podcasts | Discussed Live
Marketing Downloads in RSA | Discussed Live - "Varies by location - Brokerage Specific"
Address Not All Download sections are the same in each Franchise | Discussed Live - "Varies by location - Brokerage Specific"
Local Files Uploaded By Your Broker | Discussed Live - "Varies by location - Brokerage Specific"
Local HomeSmart DBA Logos | Discussed Live - "Varies by location - Brokerage Specific"
What you may find here: Local Listing Buyer Presentation, texting Scripts, etc. | Discussed Live - "Varies by location - Brokerage Specific"
Downloads (General Downloads) | Discussed Live - "Varies by location - Brokerage Specific"
Mobile RSA | Discussed Live
Video 1 - How to Upload Documents in Your RealSmart Agent Mobile App | Click Here
Video 2 - How to See Listing Activity in Your RealSmart Agent Mobile App | Click Here
SmartSites & Smart Tools: Free Websites, Tools, Virtual Tours & Other Tech Tools
OVERVIEW: SmartSites
Agent SmartSites Guide & SmartSite Panel Overview | Click Here
What Your Agent Website Looks Like
Property Details Page (How leads are generated through listing inquiries) | Discussed in CRM Video
Welcome Screen
Discuss Top Navigation
My Website Tab
My Info:
Contact Info Agent Contact Information - (Headshots & Social Media Links Pull from RSA) | Click Here
My Website:
Header Images & Custom Branding | Click Here
Analytics Code (Google Analytics) | Click Here
Pages
About Me (Bio) | Click Here
Blog (Creating & Syndicating Blog Posts) | Click Here
References (References & Testimonials) | Click Here
Neighborhoods | Click Here
Content: Resource Pages (Resources & Additional Pages), Tools (Mortgage Calc.), Static Pages (Buyer/Seller Resources) | Click Here
Properties Tab
How Listings & Sales Display on your website | Discussed in CRM Video
SmartTools | Click Here
SmartFlyer | Covered in SmartTools Overview
SmartGallery (Single Listing Website) | Covered in SmartTools Overview
URL - Text, Email, Share, | Covered in SmartTools Overview
SmartTube (YouTube Video Of the Listing Photos)(Tour of Single Listing) | Covered in SmartTools Overview
Facebook, Instagram and Twitter Marketing | Click Here
CRM Tab (Also Covered Day 2) | Discussed in CRM Video
Marketing Tab | Discussed in CRM Video
Drip Campaigns (Also Covered Day 2) | Discussed in CRM Video
SmartCMA Tab | Click Here
Building a CMA | Included in Video Above
Difference Between MLS CMA & Our CMA | Included in Video Above
Two Ways to combine CMA & Buyer/Listing Presentation | Included in Video Above
Tours Tab (SmartTour) (Multiple Properties Virtual Tour) | Click Here
Videos | Click Here
How to upload videos to your SmartSite | Covered in SmartTools Overview
RSA Video Playlists | Click Here
Welcome to HomeSmart Orientation | Click Here
Intro to RealSmart Agent | Click Here
Intro to SmartSites 2.0 | Click Here
Branding Your Listing Presentation | Click Here
RealSmart Agent (RSA): Learning the Basics | Click Here
RealSmart Agent (RSA): How to Create a New Sale | Click Here
RealSmart Agent (RSA): How to Create a New Rental | Click Here
RealSmart Agent (RSA): How to Create a New Listing | Click Here
RealSmart Agent (RSA): How to Create a New Referral | Click Here
RealSmart Agent (RSA): Managing Your Transactions | Click Here
RealSmart Agent (RSA): SmartTools | Click Here
RealSmart Agent (RSA): Register for a Class | Click Here
RealSmart Agent (RSA): Reserve a Conference Room | Click Here
SS 2.0: How to Access Your SmartSite Admin Panel | Click Here
SS 2.0: How to Preview Website | Click Here
SS 2.0: How to Add Content | Click Here
SS 2.0: How to Upload Videos | Click Here
SS 2.0: How to Change Header Images | Click Here
SS 2.0: How to Create & Syndicate Blog Posts | Click Here
SS 2.0: How to Create a Tour | Click Here
SS 2.0: How to Modify Automated Email Templates | Click Here
SS 2.0: CRM & Drip Campaigns | Click Here
Marketing Design Center Overview | Click Here
RealSmart Agent (RSA): How to Access ReferralExchange | Click Here
ReferralExchange: Updating Your Profile | Click Here
ReferralExchange: How to Submit a Referral | Click Here
ReferralExchange: What To Do When Receiving Referral | Click Here
ReferralExchange: Crafting a Proposal | Click Here
ReferralExchange: Tips for Receiving More Referrals | Click Here
Referral Exchange: What To Do When You Close a Referral | Click Here
ReferralExchange: How to Receive Referral Fee | Click Here
Home Near Me | Coming Soon
Overview: Visit HomeNearMe.com - Discussed Live | Video Coming Soon
Homes vs Home | Discussed Live
Benefits
How Does it Work - Has to Be Logged In - Lead Routing | Discussed Live
Not Logged in - Routed to Agents
Golf Course - Hole 12 - House is worth
Live Drive
Agent Onboarding Checklist. | Click Here
Discussed in Welcome to HomeSmart Orientation
Blank version is sent with Orientation invite - local office will provide them a personalized one (may differ)
Discusses accessing RealSmart Agent, Department Contacts and Onboarding Tasks to Complete!
Starting your 1-Page Action Plan / Marketing Plan & Budget | Discussed Live
How to draft a marketing Plan & a Budget | Discussed Live
Free 1-Page Marketing Plan Builder | Download Excel File
Q&A | Discussed Live
Day 2
Database, CRM's & Lead Generation Resources
The HomeSmart / RealSmart Agent CRM & Database
CRM, Database & Drip Campaigns Overview | Click Here
Properties Detail Page | Included in CRM Overview Above
Request a showing lead | Included in CRM Overview Above
Recent activity | Included in CRM Overview Above
How Leads come in from website | Included in CRM Overview Above
Adding Existing Contacts (one at a time, Importing a CSV File) | Included in CRM Overview Above
Exporting a CSV files | Included in CRM Overview Above
Client Profile | Included in CRM Overview Above
Grouping | Included in CRM Overview Above
Comments & Dates | Included in CRM Overview Above
Client Activity (Saved Searches, Favorited Properties, Properties They have requested Info on) | Included in CRM Overview Above
Organizing Your Contacts | Included in CRM Overview Above
Groups | Included in CRM Overview Above
Farms | Included in CRM Overview Above
Drip Campaigns | Included in CRM Overview Above
Building, Expanding, Engaging Your Database | Discussed Live
Your Phone | Discussed Live
Get People in Your Phone | Coming Soon
Excel | Discussed Live
Importing, Exporting & Syncing Contacts From Your Mobile Devices (Phone, Tablet & Laptop & PC) | Discussed Live
Lead Gen - Sphere Marketing - Database Resource: Cole Realty Resource | Discussed Live
Webinar: Expand Your Sphere of Influence & Cultivate Prospects with Cole Realty Resource - 2019 | Click Here
Webinar: How to Own the Mindshare of a Community 2018 — Cole Realty Resource | Click Here
Special Offer | Click Here
CRM + LEAD GENERATION: Referral Maker Pro CRM by Buffini and Company | Dicussed Live
Referral Maker Pro - Free 30 Days trial | Click Here
Video: Getting Started with Referral Maker Pro | Click Here
Video Message from Brian Buffini about Referral Maker Pro | Click Here
Buffini & Company To Get Started with Buffini & Company Training (Peak Producers & Pathway to Mastery) | Click Here
Referral Maker CRM for Only $20 a month - Call Buffini & Company at 1-800-945-3485 x2 mention "Bootcamp Webinar" | 1-800-945-3485x2
Bootcamp Discount Offer-Valid until August 30, 2019 - Call Buffini & Company at 1-800-945-3485 x2 mention "Bootcamp Webinar" | 1-800-945-3485x2
CRM + LEAD GENERATION: Lead Gen Strategies Webinar with KV Core / Inside Real Estate | Discussed Live
Webinar: Lead Gen Strategies with Inside Real Estate / KV Core / Kunversion | Click Here
Get Started & More Information | Click Here
CRM + LEAD GENERATION: Commissions Inc (CINC) | Discussed Live (Google Links)
Video: Unlock Your Full Business Potential with CINC | Click Here
Success in CINC | Click Here
Request a Demo or Need Help? | 866-909-8953 or [email protected]
CRM + LEAD GENERATION: HOMES.COM | Discussed Live
Want Leads | Click Here
Want Leads? Call 866-909-8953 | 866-909-8953
CRM + LEAD GENERATION: ZILLOW | Discussed Live
What is Zillow Premier Agent? | Click Here
Visit premieragent.zillow.com to learn more! | Click Here
Zillow: Inside the Hearts & Minds of Today's Home Shoppers | Click Here
Zillow: Meeting the Needs of Today's Consumers | Click Here
CRM + LEAD GENERATION: Real Estate Digital | Discussed Live
Video | Coming Tonight
Get Started & More Information | Coming Tonight
LEAD GENERATION/ LEAD CAPTURE Seller Engagement Marketing - HomeBot | Discussed Live
Webinar: Cultivating More Listings using Seller Engagement Marketing with Homebot | Click Here
Podcast: How to Drive Transactions through Seller Engagement Marketing | Click Here
How to Activate a HomeBot Lead Capture Widget on Your SmartSite | Discussed Live - Video Coming Soon
HomeBot Overview Video | Click Here
HomeBot Agent Testimonials | Click Here
HomeBot Value to Homeowners | Click Here
HomeBot Training | Click Here
HomeBot Demo | Click Here
25 FREE HOMEBOT PROSPECT ACCOUNTS & How to Get Started & More Information | Click Here
NEED HELP? CALL Peter Merola, Black Knight/HomeSmart Nat'l Account Manager - TEXT or CALL | 619-823-6019
LEAD GENERATION w Referral Fee at Closing Instead of UpFront — OpCity @Inman NYC | Click Here
Q&A
Day 3
Expanding Your Business With Social Media & Sphere of Influence Resources
Sphere of Influence Marketing - Building Your SOI Marketing Calendar(s) | Discussed Live
SOI Overview (SOI is Lead Gen, SOI is Online, SOI is Social) | Discussed Live
24x Marketing Calendar | Discussed Live - Video Coming Soon
Creating a Special Dates, Anniversaries & Birthdays Calendar | Click Here
The Big 5 - FB, IG, LI, YT, TW | Discussed Live
Connect with All HomeSmart Accounts - HSI, Your Brokerage, etc. | Discussed Live
Connect with Groups | Discussed Live
SmartAgentIdeas,Your Office, RIS Media, LabCoat Agents, Inman, NAHREP, AREAA, etc. | Discussed Live
Free Guide - How to Manage Your Social Media in 10 minutes a day | In the MDC in the "Guides & How To's Section" (New Section Coming Soon)
Free Guide - How to Manage Your Social Media in 10 minutes a day | Click Here
Maximize Your Online Presence & Win More Business: How to Manage & Leverage Your Online Profiles | Click Here
SOCIAL MEDIA W ADAM BAUER, Vice President of Digital Marketing for HomeSmart International | Dicsussed Live
Social Media Webinar: 3 Strategies to Optimize Your Social Presence Now | Click Here
Social Media: How to use Canva to Create Amazing Social Media Posts, Graphics & Content - Adam Bauer | Click Here
SOCIAL MEDIA W RIS Media ACEsocial | Click Here
Get Started w 14-day free trial | Click Here
SOCIAL MEDIA W Krista Mashore | Dicsuss Live
Free Training Guide: The Ultimate Lead Gen Playbook | UltimateLeadGenPlaybook.com
Get Started & More Information | KristaMashore.com or [email protected]
SPHERE MARKETING with Video Marketing - 5 Times Video Beats Words - Webinar with BombBomb | Click Here
Special Offer | Click Here
SPHERE MARKETING - Drip Marketing with CRM's | Discussed Live
FARMING - Oregon | Discussed Live - Download PDF
Social Media Specific Podcasts and Videos - Discussed Live
Social Media: How to Make Location Marketing Work For You | Click Here
How a Team of Veterans and Millennials Use Social Media to Drive Business | Click Here
Key Elements To Your Facebook Business Page | Click Here
Day 4
Open House, Virtual Tours, Virtual Reality & Other Marketing Resources
Open House Marketing - Discussed Live
Webinar: How to Build Your Real Estate Business With Open Houses: Part 1 | Click Here
Webinar: How to Build Your Real Estate Business With Open Houses: Part 2 | Click Here
Webinar: How to Do 30-50 Transactions per Year Only Doing Open Houses | Click Here
Open House Resources & More Information — PREOpenHouse | Click Here
How PREOpenHouse Helps You | Click Here
Photography, Home Tours, 3-D Tours, Drone Imagery, & Website Marketing
Answering the Magic Question to Get More Listings: Interview with Ogulo USA | Click Here
How to answer the question "What are you going to do to sell my house?" - Live from Inman NYC with Ogulo | Click Here
Ogulo Example Tour | Click Here
Special Offer - To Get Started | Click Here
How to Market Real Estate With Good Photography — Antik Media | Click Here
The Importance of Images When Marketing Listings | Click Here
Win More Listings With Great Photography: Interview with Box Brownie @ Inman NYC & Podcast | Click Here
Marketing Matters: How to Dominate Your Market - RealtyHive Webinar 2019 | Click Here
Pueblo Example Testimonial | Discussed Live
Alternative Marketing Strategies for Your Listings - RealtyHive Webinar 2018 | Click Here
How to Get Started | Click Here
Seizing Rental Opportunities w Renter's Warehouse | Discussed Live
Rent vs. Sell: How To Guide Your Clients Through the Differences — Renter's Warehouse Webinar | Click Here
Special Offer and More Information | [email protected]
Referral Exchange: The HomeSmart Referral Network - How to Grow Your Business Through Referrals | Click Here
Video Webinar: Ramp Up Your Referral Business with The HomeSmart Referral Network | Click Here
8 videos in RSA Training Playlist | Click Here
Day 5
Nailing the Presentation & Final Resources; Deciding What To Use - and Putting It All Together in One Simple Plan
Nailing the Presentation
4 Keys to Winning Every Presentation | Click Here
Effectively Present Your Listing Presentation | Click Here
Branding Your Listing Presentation - 2nd Monday Every Month - 12p PST | Click Here
Leveraging Energy Efficient Features in Every Home
Winning Listings & Selling Faster & for Top Dollar by Leveraging Energy Efficient Features in Every Home - Pearl Certification (Agents) | Click Here
Winning Listings & Selling Faster & for Top Dollar by Leveraging Energy Efficient Features in Every Home - Pearl Certification (Brokers) | Click Here
How to Articulate, Verify & Monetize the Hidden Value in Your Customer's Homes (High Performance Homes) with Melissa Camp | Click Here
Financial Management
How To Run a Profitable Real Estate Business — Podcast with HURDLR | Click Here
How To Run a Profitable Real Estate Business — Webinar with HURDLR | Click Here
HURDLR: Download on the Apple App Store or Get it on Google Play | Download on the Apple App Store or Get it on Google Play
Training, Learning Resources & Continuing Education (CE) through McKissock Learning - Accessible in your RSA Panel | Discussed Live & in RSA Training's
Access Through RSA in the Education Panel - 40% discount Through HomeSmart | Click Here
Additional Resources to Assist Your Customers | Discussed Live
Your SmartPartners & Smart Affiliates (Mortgage, Title, Escrow, Home Warranty & More) | Discussed Live
Resources To Help Serve Your Customers - Muscular Moving Men | Click Here
Recap Session: Finalizing and deciding what to use - and putting it all together in one simple plan | Discussed Live
Finalizing and deciding what to use - and putting it all together in one simple plan | Discussed Live
Time Blocking | Discussed Live
Budgeting | Discussed Live
Business Planning Webinar: How To Draft Your Real Estate Business Plan | Click Here
FREE HOMESMART EMOJI'S TEXTING STICKERS | Download Here
FREE DOWNLOAD: 1-page Marketing Plan | Download Here