Marketing & Technology

Three Essentials of Brokerage Management Software

    As any successful broker knows, not only do you need the right skills and experience to achieve greatness in your industry, but also, the right tools and technology to aid you in your success. In the real estate business, there is no time to fall behind and the best way to ensure this doesn’t happen is to find the right technology to assist you in all of your broker needs. Stick to these three essentials when looking for the right brokerage management platform that will benefit you and your business: Integrated System of Technology Possibly the greatest tool

Embracing Technology: Are You Prepared for the Future of Real Estate?

  Technology’s impact on our industry, and any industry for that matter, creates a dynamic approach to business. New and improved IT systems, virtual reality and the increasing popularity of social media leaves little to no room to fall behind. Ultimately, remaining stagnant in this technologically driven era will threaten the success of you and your business. Focus on these areas to keep up with the evolving market: Take advantage of Social Media Understandably, the concept of actively participating in Instagram, Twitter, etc. may appear adolescent to some. However, with a constant stream of digital content flooding the internet, it

SmartListing: An Optimized Yard Sign Delivers More Value to Our Agents

    As technology has taken over and replaced many commonplace items in our lives, it can be challenging to reinvent an old standby and make it relevant to today’s users. Not even twenty years ago, the “for sale” yard sign was a consumer’s primary method to finding out that a home was on the market and a listing agent’s opportunity to capture warm leads. Today’s consumers look to tech to give them all the listing details they want within seconds, all but eliminating the need for the yard sign and affecting the warm leads an agent’s yard sign would

4 Keys to Winning Every Buyer or Seller Presentation

  In today’s market, with inventory down, agents need to make sure to pick up every listing they can. HomeSmart has designed a solution, flexible enough to customize on the go, with answers to any questions a seller may have about how the agent intends to sell their home and information about HomeSmart and our practices. Our digital and printed listing presentation has everything agents need to wow in the first meeting. Those who master our listing presentation turn appointments into success and income for themselves and the brokerage, and build a long list of happy clients. HomeSmart Chief Marketing

The Practical Magic of Hyper-local Content for Real Estate

  By Heather Sittig Jackson, Relola CEO What matters most? Your annual transactions. Your website. Your Facebook followers. Your testimonials. It’s a trick question, really. All these things are important to showcase as you build your personal real estate brand. But, they aren’t the most important things to buyers and sellers. Buyers and sellers put one other factor above all of those: your local expertise. In the Zillow Group’s Report on Consumer Trends, 82 percent of homeowners said local expertise matters most of all. That means your prospects want to know what you know. They want your understanding of market

Providing Value to Agents Through Technology and Training

  By: HomeSmart ICARE Realty President Isom Coleman Many real estate companies put most of their focus on how they can make more money, but at HomeSmart ICARE Realty, we concentrate on what we can do to provide value to our agents. I have been able to scale my brokerage to more than 170 agents in four years. I credit much of that success to our offerings that deliver increased business value, which in turn, make our agents’ jobs easier. Technology I mentioned in my RISMedia spotlight, we provide a lot of technology specifically designed to make agents more efficient.

Paperless Technology That Is Eco-Friendly, Broker-Friendly & Agent-Friendly

  By: Bryan Brooks posted an article earlier this month about how bad current mortgage processes are in regards to paper consumption. In Mortgages Are Bad for the Environment – Here’s What You Can Do About It, it is reported that approximately 2.2 billion sheets of paper are used each year for mortgages in the US. That’s 264,000 trees required for a year’s worth of mortgage paperwork. This got me thinking about how much paper is not only used in mortgages, but throughout the entire real estate transaction process. Depending on the state, a listing takes 5-10 forms that

Technology Sucks, But It Doesn’t Have To

  In the October 2016 issue of Real Estate Magazine, HomeSmart International was featured on the cover of the magazine in a tongue-in-cheek feature which talks about how HomeSmart International’s technology suite differentiates the growing real estate franchisor from that of the competitive real estate landscape. The article takes an in depth approach at uncovering how the HomeSmart franchise offering is benefiting brokers nationwide by helping them streamline expenses, simplify processes and grow the brokerage bottom line. Click here or read below to see the full article.

Why Agents Love HomeSmart

  Since the beginning of time (ahem – or 2000, when we were founded) agents who join HomeSmart have been our biggest advocates about this brand. Seriously, we hear all the time internally about how much our agents love HomeSmart. Now it’s time to shout it from the mountaintops to the rest of the real estate industry. We’re on a growth trajectory that will take the HomeSmart brand to the top of the industry. Our Big-Hairy-Audacious-Goal (BHAG) is to reach 100,000 agents by 2021. Yep, you read that correctly. We’re laser-focused on growth and think we ca achieve this for

HomeSmart Growth: 10,000+ Agents Nationwide

  Just recently, HomeSmart International achieved a major milestone in the company’s growth by exceeding more than 10,000 agents nationwide in nearly 90 offices across 15 states. This upwards trajectory path we are on is no accident. It’s with a deliberate and laser sharp focus that HomeSmart is growing and achieving such incredible things.   But, don’t take our word for it…the numbers don’t lie so let’s see what some of our most recent stats and data show from the last several months: HomeSmart International ended 2015 with a company-wide net positive increase in both agent count and office count 77%