First HomeSmart Franchise Opened in Fall River, Massachusetts

HomeSmart Heritage Realty Serves Bristol County, Offers 100-Percent Commission

FALL RIVER, Mass. ⎼ Broker and owner Jason Araujo has opened HomeSmart Heritage Realty, the first HomeSmart International franchise in Southeastern Massachusetts to align with the fast-growing real estate brand. The new brokerage will serve agents and consumers in Fall River, New Bedford and throughout Bristol County.

“After nearly 20 years of successfully owning and managing businesses and franchises in other industries, I made the leap to owning and operating a real estate business,” said Araujo. “I’m now thrilled to bring HomeSmart’s proven model of success to the region and give local agents a fresh perspective on the industry.”

HomeSmart International prides itself on being a career brokerage with a model that provides opportunities for anyone at any level of real estate, from a new agent to a top-producer to a broker/owner. The franchisor offers a path to franchise ownership to agents who have that as a goal for their own real estate career.

“Jason’s passion for the industry and his clear desire to provide his agents with the tools they need to succeed makes him an ideal fit to be a HomeSmart franchise owner,” said Ashley Bowers, president of HomeSmart International. “We are thrilled to have Jason as the first to bring our 100-percent-commission model to Fall River and Bristol County.”

Araujo will support his agents with regular training opportunities, plus provide on-site lending services at his new office located in a newly-renovated space on Fall River’s Main Street.

HomeSmart Heritage Realty is located at 162 N Main Street, Fall River MA 02720. To learn more, visit

About HomeSmart International:

Founded in 2000, HomeSmart International quickly became the fastest-growing real estate brokerage firm in Arizona. HomeSmart International is ranked in the top 5 real estate brokerages in the United States and the number one brokerage firm in the Phoenix market and in Colorado. From its international franchising headquarters based in Scottsdale, HomeSmart International offers franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has 190 offices in 35 states and nearly 18,000 agents nationwide. For more information on HomeSmart International and its franchise opportunities, visit