HomeSmart International Opens First Franchise in Massachusetts

HomeSmart First Class Realty Brings 100-Percent Commission Brokerage to Easton on Nov. 1

(EASTON, Mass.) – HomeSmart International announced the expansion of its 100-percent commission brokerage model to the Commonwealth of Massachusetts with the opening of HomeSmart First Class Realty in Easton, Mass. on Nov. 1.

“The broker-split model is dated and dying; Agents work too hard and need more flexibility to be able to adapt to today’s rapidly changing markets,” said HomeSmart First Class Realty broker and owner Ryan Cook. “I want to help agents grow, have a larger impact in their families and communities, and offer access to tools that meet, and more often than not exceed, offerings from the larger brokerages. The value proposition is a no-brainer, and the tools available to agents, and soon clients, make the real estate process easier and more transparent.”

With a decade of experience in the residential real estate industry as an agent, investor, and home builder, Cook is excited to bring his expertise and the HomeSmart model to other agents in Easton, Mansfield, Foxboro, Norton, Raynham, Taunton, Plainville, West Bridgewater, Bridgewater, Brockton, Avon, Randolph, Holbrook, Braintree, Canton, Stoughton, Sharon, Norwood, Walpole, Wrentham, Franklin, North Attleboro, Attleboro, Bellingham, Berkley, Lakeville, Middleboro and Norfolk.

“I’ve found a platform that works for the broker, the agents, and their clients while allowing agents the flexibility to serve on a level that other brokerages cannot offer,” Cook said. “The HomeSmart platform provides full transparency, makes the processing of transactions simple, and automates many marketing functions, all with the client at the center of everything we do.”

Agents keep 100 percent of their commission while having access to free training, an arsenal of marketing tools, proprietary transaction management software and expert broker support. The company is part of the nationally-ranked HomeSmart International brand that currently has more than 17,000 real estate agents, across 182 offices in 29 states.

“We are thrilled to have Ryan expand HomeSmart’s 100-percent commission model to the Commonwealth of Massachusetts,” said Matt Widdows, HomeSmart International founder and chief executive officer. “We share a common goal and values: to help agents improve, grow and advance their lives and careers.”

In addition to leading the new HomeSmart franchise, Cook will provide free bi-monthly continuing education classes covering a diverse range of topics, including marketing and investing, for any agents in the area regardless of brokerage affiliation. HomeSmart First Class Realty can be reached at or 508-297-7270.

About HomeSmart International:

Founded in 2000 by entrepreneur Matt Widdows, HomeSmart International quickly became the fastest-growing real estate brokerage firm in Arizona and still holds that distinction today. HomeSmart International is ranked in the top 5 real estate brokerages in the United States, and was recently ranked as the number one brokerage firm in the Metropolitan Phoenix market and Colorado. From its international franchising headquarters based in Scottsdale, HomeSmart International began franchising in 2010, and continues to grow by offering franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has 182 offices in 29 states and more than 17,000 agents nationwide. For more information on HomeSmart and its franchise opportunities, visit Follow HomeSmart International on Facebook at, on LinkedIn at and on Twitter and Instagram @HomeSmartIntl.