Fast-growing franchisor expands into Georgia with new franchise
ROSWELL, Ga. ⎼ HomeSmart International is pleased to announce HomeSmart Realty Partners is the newest franchise to align with the fast-growing real estate brand. This is the first HomeSmart franchise to open in Georgia, and marks the continuation of HomeSmart’s rapid expansion into new markets, bringing the total new market openings to over twenty in the last fourteen months.
Led by broker/owner Rick Musto, the new brokerage will serve agents and consumers in Alpharetta, Johns Creek, Milton, Roswell, East Cobb, Cumming, Duluth, Dunwoody, Marietta, Sandy Springs and Woodstock. Musto joined HomeSmart with 13 years of experience in the real estate industry, including owning Buckhead Home Realty since 2007.
“I am happy to have the opportunity to take my existing firm to the next level with HomeSmart,” said Musto. “I now have the ability to offer agents full commission and full support along with more services than they can get anywhere else. This is what sets us apart and will attract new agents, while helping our current agents grow their businesses.”
HomeSmart is known for its technology focus and business system excellence.The next generation platform allows agents to earn 100% of their commission and franchise owners to maximize profits through transaction fees and technology systems that keep service levels high and operational expenses efficient.
“Rick is exactly the kind of person we look to own a HomeSmart franchise,” said Bryan Brooks, HomeSmart International senior vice president of franchise sales. “He exudes excitement for our brand and our brokerage model and believes in the HomeSmart way, providing 100% commission to agents, while never sacrificing quality support.”
With an initial focus on transitioning his existing 40 agents, Musto plans to offer training and networking opportunities for his growing franchise and will be actively recruiting agents across the metro Atlanta and North Georgia area.
“HomeSmart is the best forward-looking brokerage model in the industry,” Musto said. “HomeSmart Realty Partners is a one-stop-shop firm that is not only a real estate brokerage, but also a mortgage brokerage, closing and title attorney firm, independent insurance agency and more. Agents and consumers in Georgia need look no further.”
The franchisor believes having a local owner like Musto will accelerate the growth of the HomeSmart brand and the individual business of each of the HomeSmart Realty Partners agents.
HomeSmart Realty Partners is located at 9755 Dogwood Road, Suite 250 in Roswell and can be contacted at (770) 480-7699 or [email protected].