HomeSmart International Welcomes First Idaho Franchise

Real Estate Franchisor Expands Presence in Idaho with HomeSmart Premier Realty

(IDAHO FALLS, Idaho) ⎼ HomeSmart International is pleased to announce HomeSmart Premier Realty, the newest franchise to align with the fast-growing real estate brand. This is the first HomeSmart franchise opened in Idaho, which follows more than 20 new franchise locations added nationwide in 2018.

Led by CEO Elias Trejo and Broker Mertello Baird, the new franchise will serve agents and consumers in Southeast Idaho, from Island Park down to the Bear Lake area with intent to grow to Boise and Northern Idaho within the year. In addition to giving the 100 percent commission, support and proprietary technology model, HomeSmart Premier Realty will offer free training to all real estate agents.

“We opened a HomeSmart franchise because we wanted to give agents an option where they don’t have to pick between good technology, culture and low fees,” said Trejo. “In Idaho, agents have had to sacrifice either good technology and training or a large chunk of their commissions. At HomeSmart Premier Realty, you don’t have to pick. It’s the best of both worlds!”

Trejo, Baird and the rest of the Premier Realty team has worked in residential real estate for a combined 24 years. Together, they hope to have 1000 agents working with their brokerage in the next five years.

“We know how hard agents work for their commissions,” said Baird. “We want them to be able to keep the majority of that hard earned money so they can live the life they deserve.”

HomeSmart International prides itself on being a career brokerage with a model that provides opportunities for anyone at any level of real estate, from a new agent to a top-producer to a broker/owner. The franchisor offers a path to franchise ownership to agents who have that as a goal for their own real estate career.

“HomeSmart Premier Realty’s leadership team is made up of individuals with a wide range of real estate experience who are dedicated to helping agents reach their goals, whatever they may be” said HomeSmart COO Wendy Forsythe.

HomeSmart Premier Realty opened its doors in October at 586 1st Street in Idaho Falls, ID. For more information, visit

About HomeSmart International:

Founded in 2000, HomeSmart International quickly became the fastest-growing real estate brokerage firm in Arizona. HomeSmart International is ranked in the top 5 real estate brokerages in the United States and the number one brokerage firm in the Phoenix market. From its international franchising headquarters based in Scottsdale, HomeSmart International offers franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has 140 offices in 24 states and nearly 16,000 agents nationwide. For more information on HomeSmart International and its franchise opportunities, visit Follow HomeSmart International on Facebook at and on Twitter and Instagram @HomeSmartIntl.