HomeSmart International Welcomes First Michigan Franchise

Real Estate Franchisor Expands Presence in Michigan with HomeSmart Genesis

(GRAND RAPIDS, Mich.) ⎼ HomeSmart International is pleased to announce HomeSmart Genesis, the newest franchise to align with the fast-growing real estate brand. This is the first HomeSmart franchise opened in Michigan, which follows the 20 new franchise locations added nationwide in 2018.

Led by broker/owner Kase Knochenhauer, the new franchise will serve agents and consumers in Western Michigan, including Ottawa and Kent Counties. In addition to giving the 10 percent commission, support, and proprietary technology model, HomeSmart Genesis will offer free training to all real estate agents.

“I opened a new HomeSmart franchise because we couldn’t find what we were looking for anywhere else,” said Knochenhauer. “It seemed to be a model that flipped the standard brokerage on its head. It’s the first true 100 percent commission brokerage in the area.”

Knochenhauer has worked in residential real estate for three years, and his two-person team is already on track to quadruple its year-over-year sales.

“We have seen more of our franchises being started by ambitious agents who are enthusiastic about our high-performing business system and agent-friendly brokerage practices,” said Bryan Brooks, HomeSmart International senior vice president of franchise sales. “Knochenhauer exudes enthusiasm for our model and he has the drive to build a dynamic support system and culture for those agents.”

HomeSmart International prides itself on being a career brokerage with a model that provides opportunities for anyone at any level of real estate, from a new agent to a top-producer to a broker/owner. The franchisor offers a path to franchise ownership to agents who have that as a goal for their own real estate career.

With industry experience as an agent, team leader and now broker, Knochenhauer plans to provide agents in West Michigan a strong local presence.

“Our brick-and-mortar, hybrid office will cost significantly less than the competition while offering more consistent training and better technology offerings,” Knochenhauer said. “In five years, I hope to have 300 agents working with HomeSmart Genesis.”

HomeSmart Genesis opened its doors Oct. 15 at 616 S. Beechtree in Grand Haven, MI. For more information, visit

About HomeSmart International:

Founded in 2000, HomeSmart International quickly became the fastest-growing real estate brokerage firm in Arizona. HomeSmart International is ranked in the top 5 real estate brokerages in the United States and the number one brokerage firm in the Phoenix market. From its international franchising headquarters based in Scottsdale, HomeSmart International offers franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has 140 offices in 24 states and nearly 16,000 agents nationwide. For more information on HomeSmart International and its franchise opportunities, visit Follow HomeSmart International on Facebook at and on Twitter and Instagram @HomeSmartIntl.