HomeSmart Real Estate Associates Expands Florida Footprint with Opening of New Location in Boca Raton

Boca Raton, FL — HomeSmart Broker and Owner Roger Herman opened a new HomeSmart Real Estates Associates office in October 2020 in Boca Raton, FL. The franchise expanded its reach to provide realty services in Boca Raton, Palm Beach and Broward County.

Herman is excited about the new location which will allow for continued value and support for a multitude of trusted clients. With more than 30 years of experience in the industry, Herman is well versed in running a successful business. Previously, he ran a company that was initially composed of nine agents and built it to 1500 agents. Following, he managed another brokerage in Denver that operated in 6 states and built that firm to 1200 agents.

“I am most excited about enacting our service model and introducing our proprietary virtual technology,” said Herman. “Agents at the new office will have access to free support resources and educational opportunities. We also have a training center that holds classes on the latest marketing techniques. Our hope is that agents will get the knowledge they need to help buyers and sellers reach their goals.” 

HomeSmart International is one of the fastest growing real estate brokerage companies, known for tech innovation and a 100% commission model that has revolutionized the way agents and brokers run their businesses. The Boca Raton location will be an additional asset to the marketplace.

“HomeSmart takes pride in providing agents the tools they need to excel so they can better help each client,” said Ashley Bowers, president of HomeSmart International. “We’re happy that the Boca Raton agent community will now have a full-service operation with low competitive costs.”

In its 20 years of business, the HomeSmart International network has continued to expand across the country with a national profile of over 19,000 agents across 170 offices in 34 states. 

About HomeSmart International:

Founded in 2000, HomeSmart is ranked in the top 10 real estate brokerages in the United States and the number one brokerage firm in the Phoenix market and in Colorado. From its international franchising headquarters based in Scottsdale, HomeSmart International offers franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has 170 offices in 34  states and more than 19,000 agents nationwide. For more information on HomeSmart International and its franchise opportunities, visit Follow HomeSmart International on Facebook at and on Twitter and Instagram @HomeSmartIntl.