Bobby Lieb

DRE: BR007861000


(602) 376-1341
(602) 230-7600 (Office)

Bobby's Blog

The local market is here to stay!

Posted On: August 22nd, 2020 4:33PM

Last month I wrote about the impact of Covid-19 on our local real estate market and I stated that I felt the North Central/Biltmore areas would remain strong because most of our sellers live here year round. I have always felt our area will always recover faster because of its central location to the whole Valley, amazing schools, the best retail and restaurants in the valley and proximity to the court houses and hospitals for the lawyers, doctors and nurses living in our ‘hood.
 
Ihad a listing that I am proud of that just closed in April for $4.1 million, which is located at 2205 E. Colter St. (in the area of 22nd Street and Missouri). This magnificent home is 11,000 square feet with a large home theater that is situated on 2 acres. This is the most amazingly constructed home that I have ever sold in 28 years. The home was on the market for over a year when we took over the listing. We advertised the home in the North Central News, sent out more than 5,000 postcards, did an amazing video of the home including drone shots, marketed it over all the internet sites and had a large realtor tour visit the home.
 
We actually had it in escrow in just 3 weeks but it was contingent on the buyer's home in Arcadia selling, which we had it in escrow for $2.6 million. Everything was looking good until Covid-19 hit us in March and the buyer for the Arcadia home canceled because of the stock market. Two weeks later I convinced the sellers of the Colter home to purchase the Arcadia home of the buyer that was in escrow because this family loved the Colter home but had to sell the Arcadia home. This time the Colter home closed in April for $4.1 million and now the sellers of Colter will sell the Arcadia home, which will be a little easier to sell with 5,400 square feet instead of 11,000 square feet.
 
My point of this month's article is, first of all, to not give up on a sale and, second, sometimes we have to be creative in our marketing strategy to achieve the results we are after. IT ALSO TAKES A LITTLE LUCK.
 
I hope all of you have a safe summer and, most importantly, I hope that all of you who own or work in a local business are back to working again. Congrats to all of our 2020 graduates and much success in moving on to the next level of either school or joining the work force. I am guessing that the last three months will be a time that all of us will never forget!!
 
 
Bobby Lieb
Associate Broker
HomeSmart
Elite Group Manager/Founder
5225 N. Central Ave., Ste. 104
Phoenix, AZ 85012
Mobile: 602.376.1341
Fax: 602.996.9141 

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Impact of COVID-19 on Real Estate

Posted On: August 22nd, 2020 4:25PM

I apologize for not writing an article in this paper for the first time last month, but I needed time to understand what was going on not only in North Central but basically all around us regarding Covid-19.
I am only going to write this column regarding what I know best and that is real estate -- representing both buyers and sellers, especially in the North Central area. I have closed 29 homes in 2020 (including four since March) and I currently have 14 homes in escrow ranging for $345,000 to $4,300,000.
 
The difference in today's world compared to the short sale/foreclosure crisis we had from 2008-2012 is that sellers have equity in their homes now. North Central values were not as impacted then compared to the rest of the Valley because a majority of our residents live here all year round compared to some areas that have part time residents. Here are some key points that Tina Tamboer from the Cromford Report has recently pointed out to us:
 
• SELLERS ARE RETAINING THEIR HOME VALUES
• WE WILL NOT SEE A RUSH OF FORECLOSURES
• WE HAVE A DIVERSIFIED EMPLOYER BASE HERE
• SELLERS HAVE EQUITY AND FIXED PAYMENTS (NO BALLOON PAYMENTS LIKE IN 2008)
 
I respect that presently some sellers do not want strangers in their homes so we are actually marketing our newer listings with virtual tours, which gives buyers a better perspective of what the subject home looks like without having to view the home in person. We are even including drones on some of our listings. The bottom line is that we are spending more money on marketing our homes and I truly feel that gives us an edge.
 
There are some great Realtors in North Central and I truly respect our agents who are part of our long-time North Central Tour. In order to be successful in our area, you need to know all the homes that have sold in the past 5-10 years and you basically need to know what the active homes look like. I have sold more than 3,500 homes in 28 years of real estate and more than 2,500 homes in North Central, so I think that gives me an edge.
 
Please stay safe and be smart even after we all get clearance to resume a normal lifestyle. Also, PLEASE PLEASE PLEASE support our local businesses.
 
Thank you, 
     
Bobby Lieb
Associate Broker
HomeSmart
Elite Group Manager/Founder
5225 N. Central Ave., Ste. 104
Phoenix, AZ 85012
Mobile: 602.376.1341
Fax: 602.996.9141 

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Happy March Madness Month

Posted On: August 22nd, 2020 4:17PM

 

I teach a three-hour continuing education class every two months, which is Agency Law and Marketing Essentials, and was honored to have 153 people in my February class. I discuss the marketing ideas that have worked for me, ultimately helping me sell an average of 118 homes per year and also talk about what ideas didn't work. The key that that I share with agents is that you have to spend money and continue to market yourself and your properties if you want an edge in our competitive market. My spend is more than $5,000 per month. This includes sending out 3,000 post cards every month marketing my active listings and $1,500 per month in marketing my recent sales, which range from $275,000 to $2.4 million. We also add marketing dollars on advertising our homes in the North Central News (three full pages) as well as social media and various Internet sites.
 
I am very appreciative of all my clients in 2020. This includes the 19 home sales and more than $18 million in sales so far. I am seeing more and more younger families moving to our neighborhood from Paradise Valley and Arcadia. They realize our values in the Central corridor are the best. We also have great public schools and let’s not forget the impact that All Saints’, Brophy, Xavier and other private schools have in our neighborhood. Additionally, being close to our downtown also is very important for judges, attorneys and doctors and nurses who have recently moved to North Central. If you are new to our ‘hood, enjoy our restaurants and businesses that are unique and special to those of us who have lived here a long time.

Thanks again for the kind words and letters that many of you sent me for my family’s tribute to our dad Herb in last month's article. 

Hope to see you at a Spring Training game this month! Have a great March.
 
Bobby Lieb
Associate Broker
HomeSmart
Elite Group Manager/Founder
5225 N. Central Ave., Ste. 104 Phoenix, AZ 85012
Mobile: 602-376-1341
Fax: 602-996-9141 

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Memories of my dad...

Posted On: February 5th, 2020 9:32PM

My dad, Herb Lieb, would have been 100 years old on Feb. 8, 2020. WOW!! Dad has been gone now for nine years but certainly his spirit still lives in all of us who were lucky to have known him. Dad moved to Phoenix in 1964 while my brother Michael and I moved to Atlanta with our mom Sharon. Dad partnered up with Geri Aron at Kagel's Women's store at Park Central Mall and Michael and I were fortunate to meet so many people through my dad. At Park Central Mall we met Marcia and Mal Straus (Leonard's Luggage), Jeff Pollett (Pollett's Men Store), Midge Galst (Great Expectations),Tony from Miracle Mile and Bernie Teck from Switzers.

The Strauses and Arons/Hanilas were very special to Michael and me because they always welcomed us into their homes when we were in town for Passover and breaking the fast on Yom Kippur. They always made us feel like we were part of their family.

Another special person in our lives then was Gregory Andro who was part of Rocky's Hideway on 4th Avenue and Maryland and years later, Gregory's Penthouse Restaurants. Gregory always had us over his home for Thanksgiving and Christmas dinners (HE COOKED EVERYTHING) along with Gov. Rose Mofford, who was an amazing person and always very kind to my dad. Gov. Mofford could always handle my dad.

 

I cannot forget another great friend of dad's, Larry Debus, who also was Dad's attorney. I am not sure how much money dad paid Larry for legal fees but I am certain it was not enough because dad was a FULL TIME CLIENT!

Also a huge shout out to Mike Davis, who was always there for dad. Many of you did not know that my dad had the very first disco in Phoenix called Herb's Underground in 1970. His disc jockey was the one and only Bill Heywood, who was the #1 DJ in the country at that time. Bob Sikora, who opened many Bobby McGee’s restaurants, credits dad for the success of all his nightclubs because he learned from my dad how to run one. After Herb's Underground came The Jockey Club, which was a private disco/restaurant that dad opened in 1976 at Town and Country Shopping Center. I started at the Jockey Club in 1978. We had over 2,000 members when we sold the building and business in 1985. I was lucky enough to hire a disc jockey in 1981, Mary Ann Ortiz, who worked for me for five years and then we got married in 1986.

Yes, we are still married after 33 years. Mary Ann also doubled as a referee between my dad and me while at the Jockey Club and afterwards!!!!! She earned her $60 a night pay!! We then opened another Jockey Club in 1987 at Uptown Plaza (Central and Camelback) and sold the location/lease to Sweet Tomatoes in 1995. I started doing real estate in 1992 but still helped out with the club on weekends. During our last five months in the club, we leased the space for the movie Waiting To Exhale to be filmed, which featured Whitney Houston and Angela Bassett. A lot of the scenes were filmed at our club. My dad passed in 2011 but those of us who knew him certainly miss his smile, personality and wisdom.

Happy 100th birthday DAD. Your family and friends know you are looking down at us and giving us support.

 

Bobby Lieb

Associate Broker

HomeSmart Elite Group Manager/Founder

5225 N. Central Ave., Ste. 104 Phoenix, AZ 85012

Mobile: 602-376-1341 Fax: 602-996-9141

[email protected]

www.centralphx.com

www.biltmoreazagent.com

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Happy end of 2019!

Posted On: December 3rd, 2019 5:35PM

I hope you and your family have had a happy and healthy year and I want to wish you an even better 2020.

 

Thanks to all of my clients for allowing me to be part of your real estate needs in selling 117 homes this past year, ranging in prices for $150,000 to $5.4 million. As most of you know, my team includes me and my amazing assistant of 20 years, Kathy Wright. When you hire me, you get me and, unlike a Realtor team, you are not passed on to agents that you really did not hire and are not very experienced in our area.

 

I am seeing some of my clients downsizing and either moving to smaller homes or moving to one of our amazing Independent living /assisted living facilities such as The Beatitudes, Orangewood Terraces or La Siena. If you are concerned about your timing to sell your home so you can move there, please give me a call and I will make your life easier. I have one current client who is moving into one of the facilities mentioned above in 2020 and did not want to sell their home now and be forced to move twice (selling their home and then moving into a rental before their new residence was ready). My suggestion to them was to list the home in November instead of January, have a buyer purchase the home now, close escrow in 30-45 days and then allow the sellers to lease for 60 days until their home was ready.

 

This scenario allowed my clients to have their home sold now, giving them peace of mind and money in the bank. Due to the current short ages of quality inventory of homes in our area, we sold the home in five days with four offers and all of them were going to allow the home to close quickly and then have the seller lease back for two months. I have been a realtor for almost 30 years and I will find a creative way to sell your home NOW so you can move forward with peace of mind that your home is sold and relieve you of one more stressful scenarios. Some of these facilities will recommend a relocation service to help you sell your home, which in my opinion is a waste of money and a waste of time. They will recommend a realtor who pays the relocation company a big referral fee to be recommended to you but 90 percent of the time the agents they refer you to do not even know where North Central or the Biltmore is located, which is what happened to the home that I just sold.

 

North Central has been my specialty for more than 25 years and I have sold more than 3,500 homes in that time frame. I know all the areas here and many of the residents since I have lived in our ‘hood for more than 40 years. Please give me opportunity to either sell your home, help you buy a home or help you with both situations. I always answer my phone or If I am on the phone, I will quickly call you back. 

 

Thank you,

 

Bobby Lieb

Associate Broker

HomeSmart Elite Group Manager/Founder

5225 N. Central Ave., Ste. 104

Phoenix, AZ 85012

Mobile: 602-376-1341 Fax: 602-996-9141

[email protected]

www.centralphx.com

www.biltmoreazagent.com

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