Bobby Lieb

DRE: BR007861000

(602) 376-1341
(602) 230-7600 (Office)

Bobby's Blog

A great start to the new year

Posted On: February 20th, 2018 3:49PM

It is hard to believe we are already in our third month in 2018. SLOW DOWN! I am so appreciative of my clients in 2018 who have allowed me to sell their homes this year. We already have closed 15 homes and have eight others in escrow in just two months. Four home sales are more than $900,000, including two over $1 million. One sale at 6821 N. 2nd place ($475,000) sold for full price on day one and we had four other offers. There is an incredible demand for homes that are under $600,000 so if you are thinking about selling your home, now is the time. I feel the strong demand for North Central is the incredible location with excellent public and private schools, a variety of places to eat and shop and the reality that our home values are the best in Maricopa County. The home prices in Arcadia and “Arcadia lite” are almost double than our prices. Finally, families are realizing what I have been touting for more than 25 years …een touting for more than 25 years … NORTH CENTRAL IS THE TOP PLACE TO LIVE IN THE VALLEY AND THE MOST AFFORDABLE. I know some of you long-time residents are not thrilled with some of the new home developments in our area but that change is happening all over the Valley and has added to your values. If any of you have an acre or more please contact me as soon as you can because there is an incredible demand from buyers looking to move to our area from Arcadia and Paradise Valley. I feel very strongly about my relationship with Platinum Home Warranty because they take customer service as seriously as I do. I know that my clients will be taken care of by a company that consistently makes me look good. The personal way in which they follow up with every homeowner on every claim is a true testament to their level of care. Further, I love that they have their own technicians, who show up in uniform and Platinum logo-wrapped trucks. These are guys I can trust in my own home and in my clients’ homes. My good friend, who is a U.S. marshall, just spoke about the importance of knowing who you are letting into your home, whether that be for home repairs or homes for sale. It reminded me that reason I appreciate Platinum for that very important reason - what a huge value their unique business model really is to me and my clients. Oh , and you probably heard me say this before - Platinum also has a retail division. They saved me $600 on my new A/C system and they have done the same for several of my clients. Talk about making me look good! Check them out at: Great blog, with lots of articles plugging other local businesses, too. Have a safe March!


Bobby Lieb Associate Broker

HomeSmart Elite Group Manager/Founder

5225 N. Central Ave., Ste. 104 Phoenix, AZ 85012

Mobile: 602-376-1341 Fax: 602-996-9141

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Our piece of heaven in North Central

Posted On: January 23rd, 2018 10:42PM

I have been doing these articles now every month for the past 7 years and I really enjoy the positive
feedback that I get from the North Central readers. This month I asked a North Central
resident, Daniel Valenzuela, who is also a Phoenix City Councilman, towrite an article why he and his
wife, Wendy, chose this area to raise their family. ~ Bobby Lieb


Anyone who has been through the process of searching for a new home rarely finds it to be an easy
undertaking. There is a fine balance of the most home for the least cost along with that all-important consideration that is the root of every real estate decision – location. My wife, Wendy, and I recently
completed such a task, made far easier because I have the good fortune of being intimately familiar
with one of our city’s great strengths – our neighborhoods. We are now delighted to call North

Central Phoenix home. As a member of the Phoenix City Council, one of my most enjoyable
responsibilities is to work with neighborhood leaders who typically have no shortage of energy in
their commitment to preserving and  strengthening our communities.

So even before calling North Central home, we were well aware that one of its real assets are its
countless neighborhood activists who deserve much of the credit for what the neighborhood is today.

Phoenix, now the nation’s fifth largest city, is on the move. Unprecedented downtown construction. Expanding transit options. New businesses. It’s easy to measure these bricks-and-mortar advancements. But a truly vibrant city is one that consists of a rich and diverse fabric of safe and desirable neighborhoods.
In our neighborhood, everyone seems to know each other. We spend lots of time out front chatting with
neighbors as our children play. Our children continue to attend the acclaimed Madison School District. Several parks are within walking distance,contributing to a level of tranquility that seems almost out of place in the heart of a bustling city. All of our family needs, from groceries to healthcare, can be met with
just a drive of a few minutes. Simply put, North Central is a little piece of heaven.
I am further reminded of that every day now, simply by coming home.

Daniel Valenzuela
North Central Resident
Phoenix City Councilmember

Valley Firefighter


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North Central Home Values are Changing

Posted On: October 10th, 2017 8:24PM

I want to thank all of you for helping me achieve the #2 agent ranking in Maricopa
County for 2016 based on sales volume data researched by the Phoenix Business Journal
for the second straight year. We sold 130 homes valued at $70 million lastyear.
I received an interesting e-mail yesterday from a North Central resident blaming ME for all the tearing
down of older nonhistoric homes in North Central, building brand new homes and
basically destroying North Central. There were a few %*%*# in my responses to him because he got very personal with me but Iasked for him to call me in the morning so that we could clear the air. We talked for
about 20 minutes the next day ... lots of yelling initially but here is what I explained to
him. I explained that dad moved to Central Phoenix in 1964 so my brother and I visited him twice a year until I moved here in 1978. I also told the resident that many times when I get hired to sell the homes for a developer, the land was already purchased before I got involved.
Sellers always want the most money they can get for their property and if it is a big
lot, usually the developers will pay the most money for the land. I have never met a seller
who will say they will take less money if the buyer is not a developer. You also have to realize
that more than 25 percent of the time I am dealing with the surviving family members
who just want as much money as they can from the property and could care less
about anything else. That certainly is their right and can you blame them? The real key
issue here is the zoning of the property. If the lot allows 2-5 homes and meets all the city requirements,
such as setbacks, lot dimensions,etc., then there is not a lot the neighbors can
do to fight it. It is always smart for the developers to meet with the neighbors before hand
to smooth over any objections that might exist since they are neighbors.
I understand that my sign is what the neighbors will see and if they are upset they will call
me. Truthfully, if the zoning supports multiple homes then it is not the realtor’s fault. I strongly disagree with complaints that the new developments cause harm to North Central..Quite the contrary. Arcadia's values are off the charts because they tore down the old homes and built new million-dollar mansions. The same
goes for North Central. Homes that are 60 to 70 years old are past their prime unless they are
zoned historic. I see buyers moving here from Arcadia and PV who are buying because of all the
new homes. I do not think it is any coincidence that we have more than 50 new restaurants in our
area because of all the new families buying these new homes. I also do not think there is any coincidence
our home values are increasing because the new developments also generate more taxes,
which help increase the quality of our local schools. I saw this happen in Paradise Valley when I
first started in real estate in the 1990s. Buyers and developers tore down the 50- and 60-year-old
3,000-square-foot homes because the value was in the land and put up 6,000-square-foot homes.
Guess what happened to the home prices in PV? The values increased 10 fold and PV also collected
more property taxes. Please stop telling me that new developments are causing harm to our
area. Everybody benefits from these changes and it is something that needs to happen for areas to
keep growing. I am happy to discuss any thoughts you may have on this article. Email me at
[email protected] Hopefully you are calling me to sell your home!! We have sold 118 homes so
far in 2017. Have a safe and happy October!


Bobby Lieb
Associate Broker
Elite Group Manager/Founder
5225 N. Central Ave., Ste. 104
Phoenix, AZ 85012
Mobile: 602-376-1341
Fax: 602-996-9141

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The secret of my success

Posted On: September 5th, 2017 8:58PM

Welcome back, everybody, from your summer vacation destination. Hopefully it was fun
and relaxing. Remember, it’s back to school time, so watch out for the kids!
The most difficult part of my job is remembering to write an article here every month and to make
it interesting enough for you to enjoy reading it. I have been doing these monthly articles for more than
eight years and I truly appreciate all the compliments,especially the ones I get from memories
of my dad, Herb, who moved here in 1964 and owned Kagels ladies store at Park Central
(1964-1979), the first disco in Phoenix, Herbs Underground (1970-1973), at Central/Clarendon,
The Jockey Club nightclub, a private club with 2000 members (1978-1985), located at Town and Country shopping center, which is where I worked initially moving to Phoenix, and, finally, another Jockey Club at Uptown Plaza (1987-1995), where the Whitney Houstonmovie, Waiting To Exhale was filmed.
I also married my disc jockey, Mary Ann, from the first Jockey Club and we are still together 30 years later with two beautiful kids, Sean and Juliann. I am often asked to what two
things I owe my real estate success and number one clearly is the people that I met through my
dad over the years, especially at the Jockey Club. Number two is when I go on listing appointments
and if one of the spouses was a member of the Jockey Club, I will tell them in
private they better hire me to sell their home or I will tell their spouse about all the times they
were slow dancing with certain people that they don't want their spouse knowing about!!
Sometimes you have to do whatever it takes to list a home …
My dad loved living in Phoenix until he passed away six years ago and he also enjoyed
seeing the many changes from when he moved here in 1964 until his death in 2011. He could
never understand why people would fight growth and I support that belief 110 percent. I
am fortunate to have sold 105 homes in 2017 and have averaged 130 sales per year in North
Central the past 17 years. I owe all my success to my dad and if was still alive he would say, " Son,
it is your turn to pay for dinner." I would have been okay with that! Cherish the time you spend
with your family, especially your parents. I wish they both were still around but I still have great
memories from both of them. This month I also want to tell you about a great
local nonprofit group, Assistance League of Phoenix. Known for its member volunteer workforce,
Assistance League has been helping children in the Valley since 1962 through sales from the
Thrift Boutique, located at 7044 N. 7th Street. According to Brenda Sperduti, CEO and Executive
Director, “Thrifters celebrate smart shopping, reusing, up-cycling and thrifty fashion. By by
shopping at the Thrift Boutique, shoppers have an even greater impact because they are helping children
in need enter the classroom ready to learn. Last year, 8,200 children received brand new
school uniforms, clothing basics and hygiene items, preparing them for school so they can focus
on learning.” Open Tuesday through Saturday from 10 a.m. to 4.p.m., the store will celebrate its 55th year of
service with a special store-wide sale on Saturday, September 30. Proceeds from all sales benefit children
in our community. Donations of gently used clothing, accessories, and household items may be
dropped off during regular business hours – look for the “donations door.” Many volunteer opportunities
are available to support the work of Assistance League at the Thrift Boutique, from
coordinating incoming donations to testing and repairing electronics to sales floor assistants. For
more information call Assistance League at 602- 944-7636 or visit

Bobby Lieb
Associate Broker
Elite Group Manager/Founder
5225 N. Central Ave., Ste. 104
Phoenix, AZ 85012
Mobile: 602-376-1341
Fax: 602-996-9141

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News in the Hood

Posted On: May 2nd, 2017 2:45PM

I often get asked what is one of my best sources of marketing my properties and year in and year out I always reply this paper, The North Central News. The paper is almost 18 years old, owned by Publisher Tara Blanc. I have always had at least three full pages and at one time I had an overkill of five pages. When I started as a realtor, almost 25 years ago, I initially used to send out a monthly newsletter to almost 800 North Central homeowners talking about what is going on in the area as well as marketing my listings and past sales. I was so excited when the North Central News was born because it made my life easier marketing my homes as it prints 27,000 papers, and mails to 22,000 homes reaching tens of thousands of people every month. I am writing about this paper today because Tara is sick and needs our prayers for a speedy recovery... She is an awesome person.



Please also support the advertisers who make this paper strong... Thank you!!


I just received a letter from Councilman Sal Diciccio's office which states the city is no longer considering narrowing Missouri from 19th Ave to 24th Street. There were numerous concerns by area residents and businesses. I appreciate Sal's efforts with this matter.


I really appreciate the trust my clients have had in me so far in 2017. We have closed 40 homes and have another 12 in escrow.  It is exciting seeing all the activity this year and all the new residents that have moved to our hood. Ready. Sweat. Go. My friends recently opened a new fitness center. Aptitude Performance Center is now open in Arcadia. Husband and wife trainers, Roger and Brooke Cahill, have created a neighborhood fitness studio with state of the art equipment. Aptitude offers both private training, athlete development and group classes. Developed by the Cahills, BODY PRO is Aptitude’s group training program, offered seven times per day with a max class size of 12, offering both strength training and conditioning classes. The strength training classes, taught by Roger, are separated into pushing, pulling and full body days to prevent over training, while using elite Sorinex equipment. Conditioning classes, taught by Brooke, focus on varying interval times on equipment like the Woodway treadmills, Jacobs ladder, Assault bike, battle ropes and Prowler sled pushes. Clients also have the privilege of using the InBody body fat analysis to track their success. A Normatec recovery room and assisted stretching room, provides clients with some of the same amenities athletes receive to repair their muscles and increase performance. Download the “Aptitude Performance Center” app today and stop in for a free class! Aptitude is located at 4140 N. 44th St. Suite 103, or call 480-808-0240.


Bobby Lieb

Associate Broker

HomeSmart Elite Group Manager/Founder

5225 N. Central Ave., Ste. 104

Phoenix, AZ 85012

Mobile: 602-376-1341

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