As Your Listing Agent

Marketing and Positioning Strategy

 The key objectives of this plan are to get you:

• The HIGHEST SELLING PRICE
• In the TIME PERIOD that is IMPORTANT to YOU
• And for the BEST TERMS

 The most proven way to capture the buyer is:

• Make your home “SHOW READY”
• Have a GLOBAL INTERNET advertising presence
• A QUICK response to market demands (HOMEBASE IN TOUCH)

 I employ a Five Step Process to help sell your home:

       1.  PLANNING

• Tour home and discuss objectives
• Prepare relevant properties and analyze the market to establish an Initial Market Position to include strengths, opportunities and weaknesses
• Develop a Home Improvement Plan to increase marketability
• Discuss open house approach
• Create HomeSmart Elite Online Advertising Plan
• Complete listing paperwork

       2.  GETTING THE WORD OUT

• Hire professional photographer to take digital photos to be use on all marketing material
• Create custom home brochure for distribution to customers/clients and realtors
• Advertise your home online via HomeSmart proven Search Engine Optimization
• Introduce your property to Brokerage community via brokers tours and office meetings
• Install an electronic lock box for realtor showings
• Advertise your home every week an Open House is scheduled
• Mail/email “New to Market” postcards
• Identify all realtors who are actively looking for similar homes in the area
• Place listing in the Multiple Listing System (ARMLS)
• Follow up on all showings to determine interest and overcome objections
• Respond to sign calls expeditiously
• Place “Open House” sign in front of house in advance
• Strategically place Open House directional signs
• Create HomeSmart Financial Services affordability sheets to display at house
• Create additional displays or informational package on home to include items such as:

1.  List of upgrades/repairs on major house systems
2. Utility information
3. Tax information
4. Survey of property
5. Local community information

       3.  COMMUNICATION

• Deliver weekly reports that display internet viewing trends
• Email listings of similar homes currently on the market that are selling and not selling (your competition)
• Communicate showing feedback as received
• Follow up weekly to discuss activity and strategies to get your home sold

       4.  NEGOTIATING THE SALE

• Assure that the offer is from a qualified and committed buyer
• Obtain an understanding of what is important to the buyers so we can compare this to what is important to you
• Negotiate the terms and conditions that best meet your needs and keep the buyer committed to closing
• Netting you, the seller, top dollar for your property

       5.  CONTRACT TO CLOSING

• Confirm delivery of fully executed contract to your and the buyer
• Confirm deposit of initial earnest monies
• Proactively communicate with the buyer’s lender (if applicable)
• Confirm with selling Realtor dates, times of all inspections
• Attend inspections (if needed)
• Negotiate responsibility for repair issues
• Assist you in obtaining repair estimates, if applicable
• Confirm deposit of remaining down payment
• Periodically contact mortgage representative to confirm status of mortgage loan, if applicable
• Confirm appraisal is adequate and inform you accordingly
• Verify all contingencies of sale are satisfied
• Confirm receipt of mortgage commitment
• Confirm ordering of title work and obtain Title Company information; ie names and phone numbers
• Confirm completion of any agreed to repairs and forward copies of work receipts to parties
• Confirm time, date and location of closing and inform you accordingly
• Ascertain your receipt of final closing costs
• Schedule with you and the buyers the date and time for the final walk through
• Notify closing parties as to walk through results.  Resolve and questionable items prior to close
• Remove sign and lockbox
• Verify location of keys, garage door openers and warranty documents (if applicable)
• Prepare you for your move to include Concierge and connected/disconnected utility services
• Review your Closing Documents for accuracy
• Attend closing/settlement
• Ensure proceeds are deposited into your bank account