AZ Foothills Magazine
As the founder and CEO of HomeSmart, the largest residential real estate company in Arizona (with more than 4,000 realtors), Widdows is not only a success in business but his name is attached to charitable causes for children through the state (like his company’s annual Halloween event at Phoenix Children’s Hospital) and the world (as a sponsor of children in Africa, for example).
AZ Big Media
HomeSmart emphasizes the importance of being aware of client needs and exceeding their expectations, which in turn builds strong relationships with the buyers and sellers in every market. Created by Founder and Chairman Matt Widdows and his development team, HomeSmart’s proprietary software and operational support positions its franchise partners ahead of the curve—saving business owners huge costs attributed to web hosting, lead generation and back office systems.
In 2000, Matt Widdows, founder of HomeSmart, believed that the real estate industry had been left behind in technology and systems to support real estate agents in their day to day business needs. Agents and their clients lived and communicated on-line, and they now expected to find answers and resources at their fingertips. Matt wanted to combine traditional real estate concepts with innovation and a technology approach. This thought gave birth to the HomeSmart “low-fee, high-value” brokerage model.
Matt believed in the opportunities the real estate industry provided and wanted a brokerage model that welcomed every individual. His vision was to utilize technologies that supported systems and services to make both the agent and the brokerage successful. This approach would provide long-term growth and stability for the brokerage and ensure success for the agent.
“Low-fee, high-value” brokerage services has deeper meaning to our mission. It’s who we are and guides everything we do. See, anyone can charge low fees, but it’s the way that we are able to consistently deliver high value that is the real “secret sauce” that makes HomeSmart special.