So… you are ready to buy or sell a home and not sure if you should go it alone, or bring on a professional real estate agent to assist you? As a REALTOR®, I’ve had this conversation with many clients.

Here are a few great reasons to use a professional REALTOR®

Access to the MLS

The MLS is the most up-to-date database of all homes for sale. Having your home listed on the MLS is also important because the thousands of agents in that same MLS have exclusive access to your home’s information. The MLS is their go-to, daily resource for finding homes for their buyers.

You need to reach as many potential buyers as possible. For sale by owner listings do not get as much online exposure a home in the MLS does.

Marketing

Great online and offline marketing ensures that your home gets noticed by buyers that are searching for the amenities your home has to offer. Taking quality photos, promoting your home’s best features, and tapping into a variety of marketing avenues takes time and energy. Also, networking and word-of-mouth is still very powerful. Real state pros network all day, every day. Realtor.com, a top home search site on the web, only advertises the homes listed on agent-access only MLS.

Questions and Negotiation

It’s inevitable you will have questions that only a knowledgeable and experienced real estate pro can answer. What a time-saver! Looking out for your best interests is what a REALTOR® does, so going to bat for you when a buyer is asking for concessions comes natural to us.

Guidance and Follow-Through

Guidance comes in many forms, from helping you correctly price your home, preparing it for showings, understanding the nuances of local market conditions, to making decision during the negotiation process. Getting successfully to the closing table means relying on your REALTORS® trustworthy advice.

Great communication with all parties, and follow-thru on the dozens of small (and big) tasks that accompany selling a home is crucial. You most likely have a full-time job. Can you really dedicate the time required to prepare, price, market, show, negotiate, schedule appointments, monitor, return calls, and overall keep your home sale on track?

There are many more reasons why working with a pro like me makes great sense that I’d love to share with you. Let’s visit about your real estate needs soon if you are contemplating a purchase or sale in the Chicagoland area.