1003 W Main St
St. Charles, IL 60174
Maximum Exposure Marketing Plan
Michael Stefanski's Maximum Exposure Marketing Plan
Michael Stefanski's Maximum Exposure Marketing Plan
MY MISSION: There is only one constant in real estate - service wins and advertising and marketing sells homes. When a seller approaches selling their home through the buyer's eyes, homes sell faster and for the right price. Throughout this process, you will experience professionalism, follow-through, integrity, and effective marketing. I promise that!
1) CMA - Comparative Market Analysis - This process compares your home to other homes in your area, in order to determine your listing price. You must look at every aspect of your home through the "buyer's eyes". Proper pricing will assure that you can sell your home within your determined time frame and that the selling price falls at or below the appraiser's number. An update may be needed if the market changes or the listing date is delayed. Pricing is the of the most important decisions in the sales process.
2) Marketing System - While many agents basically market a listing just by putting a "for Sale" sign on your front lawn and listing it on the MLS. I go way beyond this by Maximizing Your Exposure on the internet. Your Home will be entered into the HomeSmart System where the agent has hundreds of options to market your listing and provide a market analyst of your home. Your home will be added to Inside Starck marketing systems, MLS, social media, drone video (if beneficial), virtual walk-through home video (use to engage and draw the buyer to emotionally connect them to your listing. I also will place your listing on Adwerx, Realtor.com, Zillow .com, Trulia, and more. I will exceed any other agent's marketing plan!
3) MLS Service - Multiple Listing Service - Your home information will be entered into the Midwest Real Estate Database (MRED), exposing your home to thousands of Realtors and buyers in Illinois, Indiana, Iowa, and Wisconsin.
4) Coming Soon Campaign - It's human nature to want to be in the know. Prior to your home going public on MRED, it will be entered into the Private Listing Network to encourage and create additional "Buzz" to your listing.
5) HomeSmart Connect Real Estate produces both national and international exposure - Your listing is visible both nationally and internationally for greater exposure and sometimes an investor from abroad!
6) Multiple Open Houses Included - We will follow all necessary COVID-19 guidelines to ensure safe and healthy showings. An open house allows unrepresented buyers to view your property. Statistics show that 43% of buyers viewed a house via an open house before making an offer. Days prior a sign will be placed in front of your house promoting the open house and a targeted promotion online will boost attendance.
7) Broker Open House - I will host a Realtor-only "Broker Tour", which allows real estate professionals the opportunity to preview and inform their buyers about your house. This will take place after your house goes live.
8) Internet Exposure - Your home's information will be on the HomeSmart Connect website, but also on my personal website (www.discoveryourfvHome.com), where I have up to 120 potential buyers your listing will appear on syndicated sites like REALTOR.com, Zillow.com, Trulia.com, and the nation's ancillary real estate websites. No one has my maximum exposure plan! Professional Landing Pages-Google Sites and Adwerx, personal landing page including address specific page of your home (landing page is a single-page website with a call to action)
9) Enhanced Internet Exposure/Technology - I will provide a featured listing both on my website and on a domain-specific address landing page. This will draw buyers' attention to this address-specific listing. We can also, when needed, use tracking advertising to entice buyers to click on the home again and again. You will be emailed weekly reports quantifying the number of internet visitors that have viewed your property. In addition, you will have weekly reports that will keep you up-to-date on the market around your home.
10) Social Media, Internet Sources/Social Media Ads - Your home will be strategically promoted on social platforms such as Facebook, LinkedIn, Pinterest, Google Business, and Twitter, Craigslist, and possibly other formats. Follow me on social media.
11) Floor Plan-A professionally measured floor plan can be generated and set to deliver online and in print in order to engage consumers with the layout of the property if the flow of the home supports this positively.
12) 3D Matterport virtual Tour-Cutting edge technology will be used to allow out-of-area visitors to virtually walk through your home using Google goggles, a smartphone, or right from my website.
13) Aerial Drone Photography-Videos attract and hold buyers longer in viewing your home. When buyers view your home longer, they connect emotionally and increase the possibility to go to an open house.
14) Staging/Virtual Staging-(not always included because of lack of need and cost). Preparing your home for a sale begins with stepping out of your house as an owner, and stepping in through the eyes of a buyer. I used this analogy before in a post about staging and virtual staging. Staging/virtually is equivalent to a peacock when he opens his feathers to impress his mate. He is showing his best, like showing your best through the eyes of the buyer!
15) Professional Photography-Pictures engage the consumer, and too many agents skip this and take photos with their phone. If a buyer does not like what they see they are less likely to schedule a viewing. Professional photos encourage physical walk-through traffic!
16) Ultra-Premium Photography- (HDR high dynamic range and/or sunset photo) this is an additional way to engage more buyers to view your home with a physical walk-through.
17) High-Resolution Color Brochures and MLS Listing sheets-Professional Photographs will be utilized to provide a full-color brochure.
18) Counter Display-An informational portfolio that contains most things a buyer would want to know-school information utilities, home owner’s association. This information will give the buyer the confidence to write an offer.
19) Buyer/Realtor Survey/ Follow up with Agents Daily- A survey will be sent after every confirmed appointment, requesting buyer and realtor feedback on their showing of your home.
20) Video of the home on YouTube, Facebook, Google Business, Twitter, Linked In, Pinterest, Instagram, Agent portal, Personal website, Realtor.com, Zillow.com, Trulia.com, Craigslist, Homesnap, MLS-Videos engage consumer much longer and this longer engagement to into greater walkthroughs.
21) Mobile optimized version in Homesnap-A mobile-optimized version of your home's information will be entered into Homesnap, making it available literally in the palm of the buyer's hands. Go to www.homesnap.com/Michael-Stefanski and see how effective this mobile app can be.
22) Relocation Program-Information on your property will be listed in the HomeSmart relocation packages that are sent to major employers. This will increase your exposure to relocation buyers throughout the U.S. Last year one in four buyers were from out of town.
23) Peer Network Marketing- Marketing to an elite network of real estate professionals makes sure they and their clients are aware of your home. The total access of agents in the Chicagoland area is 8,000 and about 47,000 in Illinois.
24) Seller's Home Warranty (Cinch Home warranty)-A home warranty protects your home from unexpected expenses during the listing period and transfers that protection onto the buyer at closing for their first year of ownership.
25) Email Campaign to potential buyers- Contact over 200 potential buyer leads about your new listing.
26) Pre-home Inspection- Pre-Inspection is one way to protect your asset and make sure that you don’t loose a sale during home inspection negotiations. You will be able to make vital repairs before they're discovered by the buyer. Buyers can review the inspection report, verifying that repairs have been made, which will enable your transaction to move along smoothly with fewer surprises. This is always paid by the seller.
27) Electronic Lock Box - An electronic lockbox can be placed on your property, to increase showings and provide your security of knowing who has shown your home. Showing Confirmations - will call and text you to assures your safety and security of all showings.
28) VIP Neighbor Event-I will host a private "curious neighbor showing" open house to introduce the neighbors and invite guests to your home which will create a buzz.
29) Weekly Contact Review- You will receive an update on the local market, showings and feedback, and the marketing of your home as well as to answer any questions you may have.
30) Transaction Management- The details of your transaction will be communicated to your attorney, lender, and title company to ensure that your contract closes- and you can move on time! Over 80% of our contracts close on time on or before the date written in the contract compared to the industry average of less than 50%, I will attend your closing to ensure accuracy, support, and completion.
31) Personal Contact Throughout the Community-Direct mail and internet exposure are important for promoting your listing, but that limits your audience. Personal contact with people throughout the community is also an important part of any well-rounded marketing strategy.
32) Put on Your Buyers' Eyes Glasses- Remember to look through the eyes of the buyer when evaluating your home, updating rooms, thinking about curb appeal, painting, staging, virtual staging, and pricing your home!
