The HomeSmart Realty South Story

In 2000, Matt Widdows, founder of HomeSmart, believed that the real estate industry had been left behind in technology and systems to support real estate agents in their day to day business needs. Agents and their clients lived and communicated on-line, and they now expected to find answers and resources at their fingertips. Matt wanted to combine traditional real estate concepts with innovation and a technology approach. This thought gave birth to the HomeSmart “low-fee, high-value” brokerage model.


HomeSmart Realty South brings that vision to the New Orleans marketplace.  Offering the best Broker support, industry-leading tools, integrated and innovative marketing ideas and of course the most competitive compensation structure around. These attributes have made HomeSmart Realty South the fastest growing franchise in HomeSmarts history.  The HomeSmart vision was to utilize technologies that supported systems and services to make both the agent and the brokerage successful. This approach would provide long-term growth and stability for the brokerage and ensure success for the agent.


“Low-fee, high-value” brokerage services has deeper meaning to our mission. It’s who we are and guides everything we do. See, anyone can charge low fees, but it’s the way that we are able to consistently deliver high value that is the real “secret sauce” that makes HomeSmart and its brokerages special.

HomeSmart Realty South

145 Harrison Avenue, Suite B | New Orleans, LA 70124

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