The newly expanded marketing materials section in SmartSites 2.0 creates newsletters, e-cards, flyers and more with just a few clicks. These materials can be used for farming new prospects or creating drip campaigns. Drip campaigns are useful for lead nurturing as well as maintaining contact with past clients and are designed to increase conversion rate. The drip campaigns in SmartSites 2.0 has a set-and-forget style functionality that is perfect for busy agents.