Matt Hensler joined HomeSmart in 2017 as the senior vice president of marketing with a primary focus to help elevate and grow HomeSmart’s brand nationally. Hensler’s extensive background in all aspects of marketing and customer experience has helped organizations balance their brand and business strategies for close to 20 years. Hensler spent over 12 years in marketing agencies supporting clients that range from start-ups, to global brands like GE Healthcare, Cisco, LifeLock, The Toro Company and more. In 2014, he joined a marketing technology start-up as its vice president of customer success and partnerships and helped grow the company from scratch through two successful funding rounds. Hensler has been involved with the Business Marketing Association nationally, and served as president of the Phoenix Chapter Board. A Wisconsin native, he attended Marquette University where he met his wife, with whom he has three children, a dog, two fish and a tortoise that will outlive them all.