
The HomeSmart Model:
It’s Amazing What You Can Achieve, When You Approach Things in a New Way.
Top Performing Agents: Are You…
Tired of working nights and weekends, producing top revenue – watching your broker’s revenue increase more than yours?
Ready to look at building your own asset?
Wanting to stop working for someone else to achieve freedom and your independence?
Brokers Looking for a Competitive Edge: Are You…
Feeling defeated with your recruiting efforts –trying to meet the never-ending list of agents’ expectations?
Frustrated with the constant technology changes, trying to make it all work together and the ever-increasing costs?
Looking for creative ways to grow your business minimizing increased expenses and time spent implementing?

“Whether you are a top performing agent or broker looking to truly evolve your business, it all comes down to changing direction – which is driven by first assessing where you are, where you want to be and then implementing a new direction in your business to achieve your goals.”
– Bryan Brooks Senior Vice President,
HomeSmart International

So the Question Is - How?
How do you evolve your business – from where you are – to a profitable real estate business keeping life in balance … especially with the different industry solutions available?
Below are the key principles needed for your business to evolve in today’s market:
1. Stay ahead of the ever-changing world of technology (and its increasing costs)
2. Recruit, recruit, recruit — have a steady stream
of recruited agents
3. Provide a compelling value proposition for your current agents to build their business
4. Brand exposure –
create marketing that keeps you elevated and relevant in your market to win clients, listings and agents
5. Have a strategic plan in place designed for increased profitability



It Doesn’t Have to Be Overwhelming - You Just Need Clear Vision as to How You Want to Grow Your Business.
For the top performing agent — it’s about making the choice to open your own brokerage business – then choosing the right model.
For the broker – it’s about making the choice to evolve into the right model in today’s marketplace to achieve what you want!
Meet Some of Our Top Performers:
Dean deTonnancourt
Providence, RI
Agent Growth: 3 to 143
Dean deTonnancourt
Franchise: HomeSmart Professionals Real Estate
Location: Providence, RI
Goals: Growth by recruiting
Signature Move: Grew by more than 75 agents in his first year with HomeSmart
Mark and Marie Hischier
Monrovia, CA
Agent Growth: 1 to 73
Mark and Marie Hischier
Franchise: HomeSmart Professional Partners
Location: Monrovia, CA
Goals: Double agent count again!
Signature Move: Double in agent count in the last 12 months
Roger Lee
Carlsbad, CA
Agent Growth: 2 to 477
Roger Lee
Franchise: HomeSmart Realty West
Location: Carlsbad, CA
Goals: Recently crossed 500 agents - looking to double agent count in the next 3 years
Signature Move: Made Real Trends Franchise 500 & RISMedia Power Broker 500 in under 5 years
John and Felice Bobo
Lakeside, AZ
Agent Growth: 9 to 35
John and Felice Bobo
Franchise: HomeSmart Professionals
Location: Lakeside, AZ
Goals: 100 agents in first year
Signature Move: We attract top talent - every top agent in our market is with us!
Abe Hamideh
Carlsbad, CA
Agent Growth: 2 to 477
Abe Hamideh
Franchise: HomeSmart Realty West
Location: Carlsbad, CA
Goals: 3 locations in 5 years, double locations in the next 3 years
Signature Move: Made Real Trends Franchise 500 & RISMedia Power Broker 500 in under 5 years
Mike Bjorkman
Valencia, CA
Agent Growth: 3 to 165
Mike Bjorkman
Franchise: HomeSmart NCG
Location: Valencia, CA
Goals: Continue growth through expansion teams
Signature Move: Major market share in Santa Clarita Valley in a short time period
Take Your Business to the Next Level
