Rich La Rue

DRE: BR007840000

(760) 219-2197
(760) 844-7500 (Office)

About Me

Rich La Rue is Designated Broker for HomeSmart Professionals based in Palm Desert, California.  Mr. La Rue has more than 31 years of experience in real estate sales and management from real estate offices to regional and national operations. HomeSmart Professionals has quickly grown to 3 offices and over 250 agents. HomeSmart is the largest company in the Southwest, the 5th largest company in the Nation, and the fastest growing company in the Coachella Valley. 

Prior to joining HomeSmart, Mr. La Rue owned and operated several Realty Executives offices in the Palm Springs and Desert Cities area. From 2006 -2010 – a time that most people consider the worst real estate market in recent history – Mr. La Rue proved his exceptional abilities by growing the operation while many competitors’ offices closed.  In 2010, Mr. La Rue grew the offices by a net 59.4%. Also during this time period, Mr. La Rue was recognized nationally by receiving the Circle of Excellence Award every year.  This award is given to less than 4% of the offices worldwide. 

Mr. La Rue began his career in real estate in 1983 in Phoenix, Arizona as a sales associate and joined Realty Executives in 1984. In 1986 he earned his Arizona Real Estate Broker’s License. Mr. La Rue holds a California Real Estate Broker’s license, GRI, CRS and CRB designations as well as the e-PRO and the SFR certifications.  

In 1998 Mr. La Rue sold his real estate practice and joined Realty Executives International, a franchiser of residential and commercial real estate brokerage offices, where he served as Director of Franchise Relations for six years. In 2004 La Rue became President of Realty Executives Southern California Region where he led the company in franchise sales nationally by awarding nearly 50 franchises in a two and one-half year period.  

Mr. La Rue is involved in the communities where he lives and works.  In 2009, Mr. La Rue Co-Founded Semper Fi Air 29 a non-profit organization that is dedicated to providing private air travel for our military personnel to and from nearby military bases.  Specifically, this involved organizing a private ‘Air Force’ of more than 35 pilots and their airplanes to transport active-duty Marines to and from 29 Palms Marine Base at no charge to the soldiers. 

Additionally, La Rue serves as a Director on the California Desert Association of REALTORS (CDAR) Board of Directors for 2014 & 2015 as well as the Local Candidate Recommendation Committee. Previously, he has served on the CDAR MLS Committee and on the BOD for CARETS.  La Rue also is involved with local Boy Scout Troop 131 and currently serves as Committee Chair. 

Mr. La Rue graduated from University of Phoenix with honors with a Bachelor of Science degree in Business/Marketing as well as a Master’s degree in Business Administration (MBA). 

In addition to his real estate experience, Mr. La Rue, a Baby Boomer with a Generation-X attitude, founded The Intergenerational Training Institute- also known as "Generwise" - in 2003. Generwise is a venture dedicated to understanding the tendencies of the four generations in today’s workplace and how they affect and apply to workplace processes. For the real estate industry, The Intergenerational Training Institute focuses on recruiting and retention across the generations, Selling across the generations, and improving business results by applying generational understanding.