This new team’s breakthrough approach will empower agents to own their brand
SCOTTSDALE, Ariz. — January 6, 2026 — HomeSmart is proud to announce that veteran real estate leader Phil Sexton has joined the brokerage and is officially launching a new style of real estate team, NEXT. This new team’s breakthrough approach empowers agents and elevates their personal brands, built around the belief that agents should be the star of their own business.
A second-generation real estate professional, Sexton brings more than a decade of leadership experience guiding high-producing real estate professionals across Scottsdale and the greater Phoenix Metro. Known for his operational depth, calm leadership style and advanced marketing expertise, he played a foundational role in building one of Arizona’s most successful real estate teams before turning his focus to creating NEXT.
“We are thrilled to have Phil and the NEXT team partner with us to provide agents across Arizona with the support and brand recognition they deserve,” says Stacey Onnen, President of HomeSmart. “Phil’s expertise is a testament to his commitment to uplifting agents, and we believe that HomeSmart’s culture and community will only serve to strengthen that foundation.”
Throughout his career, Sexton has trained and coached thousands of REALTORS® through workshops, keynote presentations and brokerage classes. His leadership is rooted in simplifying complex systems and transforming them into clear, actionable strategies that help agents build profitable, long-term businesses. By blending technology, data and human connection, Sexton has earned a reputation for helping agents scale with confidence — and without sacrificing authenticity.
About NEXT:
NEXT is a new style of real estate team built around one core belief: agents should be the star of their own business. Unlike traditional teams that prioritize building the brand of a top producer, NEXT puts the focus and energy into elevating the individual agent.
Team leadership works alongside each agent to handle the marketing, lead follow-up, nurturing, open house conversion systems and other operational details agents often don’t have time for—so they can focus on their clients and shine in their market. By combining smart technology with proven relationship-based strategies, NEXT does the work behind the scenes while the agent gets the spotlight and the results.
At NEXT, the mission is simple: to empower agents to grow profitable, sustainable businesses without sacrificing their personality, their time, or their identity.
For more information, or to inquire about joining NEXT, visit NextRealEstate.Team.