The HomeSmart Story

In 2000, Matt Widdows, founder of HomeSmart, believed that the real estate industry had been left behind in technology and systems to support real estate agents in their day to day business needs. Agents and their clients lived and communicated online and they now expected to find answers and resources at their fingertips. Matt wanted to combine traditional real estate concepts with innovation and a technology approach. This thought gave birth to the HomeSmart “low-fee, high-value” brokerage model.

Matt believed in the opportunities the real estate industry provided and wanted a brokerage model that welcomed every individual. His vision was to utilize technologies that supported systems and services to make both the agent and the brokerage successful. This approach would provide long-term growth and stability for the brokerage and ensure success for the agent.

“Low-fee, high-value” brokerage services has deeper meaning to our mission. It’s who we are and guides everything we do. See, anyone can charge low fees but it’s the way that we are able to consistently deliver high value that is the real “secret sauce” that makes HomeSmart special.

Technology That Makes Real Estate Easy

HomeSmart’s technology stands apart from anything else offered in the real estate industry! Our systems minimize redundancies to make life easier for the agent and for the brokerage. At HomeSmart, we take pride in streamlining our technologies making it available to the end user with — our favorite term — “a click of a button”! With HomeSmart, technology and SMART execution is a way of life. It’s taking the time to do things right no matter how big or small the task, so our agents and brokerages have time to provide the best services available to their clients.

Agent Tools

Agent Tools

HomeSmart helps our Agents stay ahead of the rest by creating an ease and comfort with new technologies. Agents receive their own SmartSites to brand their individual business and optimize their listings. SmartBlog, SmartPanel and SmartFax are additional resources designed to help agents operate a successful business.

Listing Tools

Listing Tools

Our technology tools enable Agents to efficiently market their current listings. In addition, HomeSmart offers other great marketing tools such as SmartFlyers, SmartTube, SmartCodes and SmartCapture. All designed to make your listings stand out.

Selling Tools

Selling Tools

These technology tools are designed to help Agents sell their properties quickly and efficiently. SmartSearch is a powerful home search tool, enabling clients to quickly and easily find homes that match their criteria. SmartTour creates custom websites for buyers in minutes.

Support & Training

Support & Training

HomeSmart University provides real estate agents with the best possible training and support. KickStart is specifically designed to provide real-world training for new licensees. SmartAgent provides professional transaction coordinating and HomeSmart’s 24/7 broker support provides timely and accurate assistance when needed.

Executive Team

Matt Widdows

Founder & Chief Executive Officer
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Matt Widdows is the CEO and founder of HomeSmart International and HomeSmart Phoenix. After several years in the real estate industry and a background in software for the medical industry, Widdows founded HomeSmart in 2000 as a new concept real estate brokerage in the Metropolitan Phoenix market...

Wendy Forsythe

Chief Operating Officer
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Wendy Forsythe has leveraged her passion for real estate, operations and branding to help build successful real estate networks in both Canada and the United States. She was recognized in 2017 as one of the Swanepoel Power 200 and as a 2017 Inman Real Estate Influencer...

Michael Swope

Chief Business Officer
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Known for his collaborative and innovative management style, Michael Swope is a seasoned operations veteran. A graduate of The University of Akron, Swope has led operations for multiple professional sports franchises throughout his early career, including at the time, becoming the youngest General Manager...

Carol Perry

Chief Business Development Officer
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Carol Perry heads up the affiliated businesses at HomeSmart. She is responsible for managing the functions of the mortgage, title, home warranty services, along with a host of other business arrangements.

Matt Hensler

Chief Marketing and Innovation Officer
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Matt Hensler joined HomeSmart in 2017 as the senior vice president of marketing with a primary focus to help elevate and grow HomeSmart’s brand nationally. Hensler’s extensive background in all aspects of marketing and customer experience has helped organizations balance their brand...

Todd Sumney

Chief Industry Officer
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Todd Sumney joined the HomeSmart International team as the company’s chief marketing officer in 2014. Sumney came to HomeSmart with more than 25 years of experience in marketing, advertising and graphic design for large companies and clients across multiple industries...

Susan Watson

Chief Counsel
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Susan oversees the legal affairs of the HomeSmart companies and the delivery of legal services and resources to accomplish corporate goals, strategies and priorities. She is responsible for compliance and regulatory matters, risk management, franchising, licensing, brand protection and employee relations...

Bryan Brooks

Senior Vice President of Franchise Sales
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Bryan Brooks joined the HomeSmart International Team in October 2015 as the company’s senior vice president of franchise sales. In his leadership role at HomeSmart International, Brooks is responsible for spearheading the company’s domestic and international franchise growth initiatives...

Adam Bauer

Vice President of Digital Strategy
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Adam Bauer joined HomeSmart International as the vice president of digital strategy in 2017. Bauer is responsible for maximizing HomeSmart’s digital footprint and guiding the strategic roadmap for HomeSmart’s online presence. Bauer brings a wealth of unique experience to the team and has been in digital marketing his entire career...

Britton Sanchez

VP of National Brokerage Operations
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Britton Sanchez joined the HomeSmart team in August 2015 as the director of brokerage operations. In her current role as Vice President of National Brokerage Operations, Sanchez is responsible for managing the paperwork, closing, education, transaction management, agent services and reception teams...

Sherri Sprecher

Vice President, Franchise Services
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Sherri Sprecher joined the HomeSmart International Team in March 2018 as the company’s vice president of network services. She is responsible for providing both the strategic direction as well as the day-to-day management of the operation teams...