The HomeSmart Story

In 2000, Matt Widdows, founder of HomeSmart, believed that the real estate industry had been left behind in technology and systems to support real estate agents in their day to day business needs. Agents and their clients lived and communicated online and they now expected to find answers and resources at their fingertips. Matt wanted to combine traditional real estate concepts with innovation and a technology approach. This thought gave birth to the HomeSmart “low-fee, high-value” brokerage model.

Matt believed in the opportunities the real estate industry provided and wanted a brokerage model that welcomed every individual. His vision was to utilize technologies that supported systems and services to make both the agent and the brokerage successful. This approach would provide long-term growth and stability for the brokerage and ensure success for the agent.

“Low-fee, high-value” brokerage services has deeper meaning to our mission. It’s who we are and guides everything we do. See, anyone can charge low fees but it’s the way that we are able to consistently deliver high value that is the real “secret sauce” that makes HomeSmart special.

Technology That Makes Real Estate Easy

HomeSmart’s technology stands apart from anything else offered in the real estate industry! Our systems minimize redundancies to make life easier for the agent and for the brokerage. At HomeSmart, we take pride in streamlining our technologies making it available to the end user with — our favorite term — “a click of a button”! With HomeSmart, technology and SMART execution is a way of life. It’s taking the time to do things right no matter how big or small the task, so our agents and brokerages have time to provide the best services available to their clients.

Agent Tools

Agent Tools

HomeSmart helps our Agents stay ahead of the rest by creating an ease and comfort with new technologies. Agents receive their own SmartSites to brand their individual business and optimize their listings. SmartBlog, SmartPanel and SmartFax are additional resources designed to help agents operate a successful business.

Listing Tools

Listing Tools

Our technology tools enable Agents to efficiently market their current listings. In addition, HomeSmart offers other great marketing tools such as SmartFlyers, SmartTube, SmartCodes and SmartCapture. All designed to make your listings stand out.

Selling Tools

Selling Tools

These technology tools are designed to help Agents sell their properties quickly and efficiently. SmartSearch is a powerful home search tool, enabling clients to quickly and easily find homes that match their criteria. SmartTour creates custom websites for buyers in minutes.

Support & Training

Support & Training

HomeSmart University provides real estate agents with the best possible training and support. KickStart is specifically designed to provide real-world training for new licensees. SmartAgent provides professional transaction coordinating and HomeSmart’s 24/7 broker support provides timely and accurate assistance when needed.

Executive Team

Matt Widdows

Founder & Chief Executive Officer

Matt Widdows is the CEO and founder of HomeSmart International and HomeSmart Phoenix. After several years in the real estate industry and a background in software for the medical industry, Widdows founded HomeSmart in 2000 as a new concept real estate brokerage in the Metropolitan Phoenix market...

Ashley Bowers


With more than 20 years of experience in the talent management and organizational growth industries, she thrives on empowering teams to achieve success and drive profits, and brings a unique approach to organizational leadership at HomeSmart International.

Alan Goldman

Chief Financial Officer

With a passion for building teams, Goldman came to HomeSmart with years of experience in finance and accounting for companies in real estate brokerage, development and construction.

Michael Swope

Chief Revenue Officer

Known for his collaborative and innovative management style, Michael Swope is a seasoned operations veteran. A graduate of The University of Akron, Swope has led operations for multiple professional sports franchises throughout his early career, including at the time, becoming the youngest General Manager...

Shawn Brown

Chief Product Officer

Shawn came to HomeSmart with more than 20 years of experience in real estate software development, building lead-to-close solutions for companies like RE/MAX, Realogy, and Berkshire Hathaway Homeservices.

Todd Sumney

Chief Industry Officer

Todd Sumney joined the HomeSmart International team as the company’s chief marketing officer in 2014. Sumney came to HomeSmart with more than 25 years of experience in marketing, advertising and graphic design for large companies and clients across multiple industries...

Carol Perry

Chief Business Development Officer

Carol Perry heads up the affiliated businesses at HomeSmart. She is responsible for managing the functions of the mortgage, title, home warranty services, along with a host of other business arrangements.

Lorraine Murrietta

Chief Compliance & Treasury Officer

Lorraine oversees all of the finance operations of the various HomeSmart companies. She is an Arizona Certified Public Accountant and is responsible for certifying the solvency and growth of the companies from a financial perspective.

Bryan Brooks

SVP of Franchise Sales

Bryan Brooks joined the HomeSmart International Team in October 2015 as the company’s senior vice president of franchise sales. In his leadership role at HomeSmart International, Brooks is responsible for spearheading the company’s domestic and international franchise growth initiatives...

Britton Sanchez

VP of National Brokerage Operations

Britton Sanchez joined the HomeSmart team in August 2015 as the director of brokerage operations. In her current role as Vice President of National Brokerage Operations, Sanchez is responsible for managing the paperwork, closing, education, transaction management, agent services and reception teams...

Adam Bauer

VP of Marketing Operations

Adam Bauer joined HomeSmart International as the vice president of digital strategy in 2017. Bauer is responsible for maximizing HomeSmart’s digital footprint and guiding the strategic roadmap for HomeSmart’s online presence. Bauer brings a wealth of unique experience to the team and has been in digital marketing his entire career...

Alex Helt

VP of Corporate Operations

Alex Helt joined HomeSmart in October 2019 as the vice president of corporate operations, responsible for general operations of the HomeSmart corporate brokerages. With experience spanning across the United States and Mexico, Alex is a proven operations professional, who is goal oriented and results driven.

Jennifer Kim

VP, Corporate Controller in Accounting

Jennifer Kim joined HomeSmart International as Vice President Corporate Controller in Accounting in July 2021. Jennifer came to HomeSmart with years of hands-on experience in the service industry and real estate as a corporate controller and accounting/reporting director...

Kevin Pieper

SVP of Real Estate Operations

Kevin Pieper joined HomeSmart International as Senior Vice President of Real Estate Operations in August 2021. He has a passion for building high-performing teams with a focus on customer service, process improvement, leadership development, and strategy creation...