The HomeSmart Story

In 2000, Matt Widdows, founder of HomeSmart, believed that the real estate industry had been left behind in technology and systems to support real estate agents in their day to day business needs. Agents and their clients lived and communicated online and they now expected to find answers and resources at their fingertips. Matt wanted to combine traditional real estate concepts with innovation and a technology approach. This thought gave birth to the HomeSmart “low-fee, high-value” brokerage model.

Matt believed in the opportunities the real estate industry provided and wanted a brokerage model that welcomed every individual. His vision was to utilize technologies that supported systems and services to make both the agent and the brokerage successful. This approach would provide long-term growth and stability for the brokerage and ensure success for the agent.

“Low-fee, high-value” brokerage services has deeper meaning to our mission. It’s who we are and guides everything we do. See, anyone can charge low fees but it’s the way that we are able to consistently deliver high value that is the real “secret sauce” that makes HomeSmart special.

Technology That Makes Real Estate Easy

HomeSmart’s technology stands apart from anything else offered in the real estate industry! Our systems minimize redundancies to make life easier for the agent and for the brokerage. At HomeSmart, we take pride in streamlining our technologies making it available to the end user with — our favorite term — “a click of a button”! With HomeSmart, technology and SMART execution is a way of life. It’s taking the time to do things right no matter how big or small the task, so our agents and brokerages have time to provide the best services available to their clients.

Agent Tools

Agent Tools

HomeSmart helps our Agents stay ahead of the rest by creating an ease and comfort with new technologies. Agents receive their own SmartSites to brand their individual business and optimize their listings. SmartBlog, SmartPanel and SmartFax are additional resources designed to help agents operate a successful business.

Listing Tools

Listing Tools

Our technology tools enable Agents to efficiently market their current listings. In addition, HomeSmart offers other great marketing tools such as SmartFlyers, SmartTube, SmartCodes and SmartCapture. All designed to make your listings stand out.

Selling Tools

Selling Tools

These technology tools are designed to help Agents sell their properties quickly and efficiently. SmartSearch is a powerful home search tool, enabling clients to quickly and easily find homes that match their criteria. SmartTour creates custom websites for buyers in minutes.

Support & Training

Support & Training

HomeSmart University provides real estate agents with the best possible training and support. KickStart is specifically designed to provide real-world training for new licensees. SmartAgent provides professional transaction coordinating and HomeSmart’s 24/7 broker support provides timely and accurate assistance when needed.

Executive Team

Matt Widdows

CEO & Founder
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Matt believed in the opportunities the real estate industry provided and wanted a brokerage model that welcomed every individual. His vision was to utilize technologies that supported systems and services to make both the agent and the brokerage successful.

Wendy Forsythe

Chief Operating Officer
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Wendy has leveraged her passion for real estate, operations and branding to help build successful real estate networks in both Canada and the United States. She was recognized in 2017 as one of the Swanepoel Power 200 and as a 2017 Inman Real Estate Influencer.

Michael Swope

Chief Business Officer
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Known for his collaborative and innovative management style, Michael is a seasoned operations veteran. Having bounced between executive roles on the operations side and sales side of various advertising and marketing technology companies, Michael brings a holistic view to operational excellence at HomeSmart.

Todd Sumney

Chief Industry Officer
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Todd came to HomeSmart with more than 25 years of experience in marketing, advertising and graphic design for large companies and clients across multiple industries. At HomeSmart, Sumney and his team are responsible for the company’s branding and marketing initiatives.

Bryan Brooks

SVP of Franchise Sales
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Bryan is responsible for spearheading the company’s domestic and international franchise growth initiatives which include mergers, acquisitions, rolls-ins and conversion opportunities. Under his leadership, HomeSmart launched a unique franchise plan and model, which has resulted in exponential growth for the brand.

Carol Perry

Chief Business Development Officer
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Carol Perry heads up the affiliated businesses at HomeSmart. She is responsible for managing the functions of the mortgage, title, home warranty services, along with a host of other business arrangements. Carol also oversees the branch managers within the Phoenix brokerage and has helped the executive management team lead efforts to define the core values and vision at HomeSmart.

Matt Hensler

Chief Marketing & Innovation Officer
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Matt leads the company’s marketing department with the primary focus to help elevate and grow HomeSmart’s brand nationally. Matt’s extensive background in all aspects of marketing and customer experience has helped organizations balance their brand and business strategies for close to 20 years.

Adam Bauer

Vice President of Digital Strategy
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Adam is responsible for maximizing HomeSmart’s digital footprint and guiding the strategic roadmap for the company’s online presence. Bauer brings a wealth of unique experience to the team and has been in digital marketing his entire career.