SCOTTSDALE, Ariz. — March 10, 2021 — HomeSmart today announced the acquisition of Atlanta-based PalmerHouse Properties — its largest purchase to date and a pivotal step in its strategic expansion plan. The deal will add over 2,000 agents and six new markets to HomeSmart’s portfolio, growing the footprint to more than 22,000 total agents across 37 states.
“PalmerHouse Properties is a premier brokerage and great cultural fit with HomeSmart. We’re thrilled to have them join our team and are excited about the opportunities they will bring to all our agents and brokers, and their customers,” said Matt Widdows, HomeSmart’s founder and CEO. “This deal is another proof point that our plan to scale and accelerate growth is on track.”
PalmerHouse Properties is headquartered in Atlanta with a large presence in key markets across the state and additional offices in Florida, Tennessee, Missouri, North Carolina and Alaska. PalmerHouse headquarters will remain in Atlanta and each of its current office locations will keep the PalmerHouse Properties name and all HomeSmart offices will continue to operate as HomeSmart, but they will all be in the same family of companies.
“Joining the HomeSmart family offers our agents more buyers and sellers together,” said Kevin Palmer, CEO/Founder, PalmerHouse Properties. “Combining that synergy with HomeSmart’s 100% commission model, tech-forward approach to business and superior customer service creates an unmatched winning team.”
HomeSmart has grown rapidly in the past several years. The company’s strategic plan is focused on accelerating this growth by scaling to more markets nationally, launching HomeSmart-grown cutting-edge tech platforms and tools, a 100%-commission model, and advocating for needed changes and innovation that hold the real estate industry back.