The pioneer of the 100% commission model brokerage marks milestone anniversary January 14, 2025
Scottsdale, Ariz. — January 14, 2025 — As a successful real estate professional in the late 90s, Matt Widdows had a vision for a better way forward for agents and their clients — one that transformed the real estate process. On January 14, 2000, Widdows founded HomeSmart in Phoenix, Arizona with just two agents.
HomeSmart quickly became the industry’s original disrupter, leveraging a revolutionary new model to provide agents across the country with the power and flexibility to choose how to run their businesses. From its proprietary, fully integrated RealSmart Agent transaction and marketing tech platform to a robust professional development program and unwavering commitment to personalized agent support, HomeSmart has pioneered a 100% commission, full service brokerage model that has continued to see exponential growth year after year.
The brokerage continues to be a destination for agents that demand — and deserve — excellence. “I started HomeSmart to challenge the status quo and prioritize the agent experience without sacrificing earning potential,” Widdows says. “Our 100% model offers something no other brokerage could or would — outstanding support, training for all levels of production and the latest technology without compromising a large percentage of their commission.”
January 14, 2025 marks the brokerage’s 25th anniversary. To commemorate the occasion, HomeSmart’s pinnacle event , Growth Summit, returns to Arizona where it all began. This premier agent conference will be held October 13-15, 2025 at Talking Stick Resort in Scottsdale. Bringing agents together from across the nation, the event promises a vibrant celebration of HomeSmart’s success as a force of innovation in the industry, as well as a bold showcase of how the company plans to forge an ambitious new path ahead into the future.
To learn more about HomeSmart and join the nation’s leading 100% commission brokerage, visit Join.HomeSmart.com.