Establishment of new franchise expands coverage to southern and central Oregon

SCOTTSDALE, Ariz. — March 1, 2026— HomeSmart, already well-established in northern Oregon, recently opened its newest franchise, HomeSmart Realty Pros, with offices in Ashland, Grants Pass, Roseburg, Bend and Redmond. This expansion will serve to bring HomeSmart’s 100% commission, agent-first model into southern and central areas of the state.

With its main office located at 521 North Main Street in Ashland, HomeSmart Realty Pros is operated by Broker-Owner Rob Chisholm, along with Managing Principal Broker Peggi Schoning. Previously operating as Rogue Real Estate, Rob’s team has a collective $300 million dollars in sales under their belt, serving over 1,000 buyers and sellers in the Pacific Northwest.  

Leading with agent-focused service and support, HomeSmart Realty Pros will provide local agents with a proprietary transaction management platform, AI-enhanced marketing technology, comprehensive educational opportunities and personalized real-time support. 

Fresh off the heels of HomeSmart’s recent rebrand, Chisholm’s vision for the Ashland franchise aligns with the brokerage’s dedication to technological innovation and community building.

“What separated Rogue Real Estate was a low overhead, high support brokerage model,” Chisholm says. “And that’s exactly what HomeSmart can help us achieve more efficiently than ever.” 

Schoning continues, “We’ve always been focused on building long-term careers, not just transaction volume. Those kinds of values are what we saw in HomeSmart, and I think this new venture is going to help us continue building a community that’s bigger — and stronger — than ever.”