Utilizing cutting edge innovations in AI and automation, the release is set to transform the agent marketing experience
SCOTTSDALE, Ariz. — May 13, 2025 — At the much-anticipated culmination of a massive effort to revamp and refresh a marketing platform serving 25,000 agents and brokers coast-to-coast, HomeSmart has officially launched its all-new Marketing Design Center.
The long-awaited release takes the enterprise’s original MLS-integrated marketing system (launched a decade earlier) to the next level and beyond, leveraging the latest innovations in AI and automation to deliver a powerful but agent-friendly print and digital marketing experience.
“Savvy, resourceful agents are very attracted to brokerages that provide them with a fully stocked tech toolbox,” says HomeSmart Vice President of Marketing Lauren Fox. “We’ve taken agent feedback seriously and listened to common concerns such as staying abreast of marketing trends and emerging technology; I’m excited to say that this new platform will exceed expectations! This launch completely puts the power of a comprehensive, dedicated design studio directly into our agents’ hands.”
HomeSmart agents now have the ability to quickly and efficiently generate impactful marketing with the assistance of:
- An intuitive, user-friendly interface
- MLS integration
- Hundreds of customizable templates
- Automated listing marketing packages
- A robust royalty-free image library
- Web and print formats
- Email client integration
- Direct mail options
- A video editor with music database and Giphy integration
- QR Code generation
- AI content and image editing tools
- Social media caption generation and scheduling
The upgraded system, seamlessly integrated into HomeSmart’s own RealSmart Agent platform that serves as an agent’s day-to-day command center, continues the company’s longstanding commitment to offering agents crucial tech resources at no additional cost.
“Agents know what it takes to stand out and remain competitive,” says HomeSmart COO Katie Cooper, “and in today’s tech-forward landscape, our Marketing Design Center gives agents an immediate, major advantage. This latest launch speaks to who HomeSmart is at its core: a brokerage that invests in our agents so they can focus on the growth and success of their business, rather than constant resource shopping to stay ahead of technology.”
To learn more about HomeSmart’s new Marketing Design Center, visit Join.HomeSmart.com/MDC.
For the promo video for the Marketing Design Center, please visit HomeSmart’s YouTube.