HomeSmart Sunshine Realty Acquires Coastal Realty Experts

Owner Rick Musto and Broker Agnes Stergion expand their footprint in Northwestern Florida

Pensacola, FL — HomeSmart Sunshine Realty recently acquired local brokerage Coastal Realty Experts, adding nearly 100 agents and an additional office in Pensacola to its network. This office extends their footprint into Northwest Florida.

HomeSmart Sunshine Realty opened in January 2020 and had seven agents prior to the recent acquisition. The transaction-based brokerage now has more than 100 agents including John Avritt, the previous owner of Coastal Realty Experts who will be staying onboard with HomeSmart Sunshine Realty. 

“Currently, our franchise area covers the western edge of the panhandle,” said Rick Musto, owner of HomeSmart Sunshine Realty. “It’s a goal of ours to continue expanding until we’ve claimed the market for the entire Florida panhandle.”

Like HomeSmart Sunshine Realty, Coastal Realty Experts also followed a transaction-based brokerage model. Agents joining HomeSmart Sunshine Realty from the previous owner will have the ability to maintain a similar low fee commission structure. Being backed by a much bigger, nationally recognized brokerage company, agents will also receive all the benefits that come with the HomeSmart franchise like free resources, tools, proprietary technology, and training.

“It is one of our objectives at headquarters to assist our franchise partners in growing and owning a large portion of a real estate market through mergers and acquisitions,” said Bryan Brooks, Senior Vice President of Franchise Sales at HomeSmart International. “We can’t wait to see what the team at HomeSmart Sunshine Realty will accomplish as they push towards dominating the Florida panhandle market.”

HomeSmart Sunshine Realty will continue to use its original office at 6706 N 9th Avenue #B-6, Pensacola, FL 32504 as a learning center where agents can attend free training and continued education classes. 

All other real estate business will be conducted in the new office, located at 305 W Gregory Street, Pensacola, Florida 32502.

About HomeSmart International:

Founded in 2000, HomeSmart is ranked in the top 10 real estate brokerages in the United States and the number one brokerage firm in the Phoenix market and in Colorado. From its international franchising headquarters based in Scottsdale, HomeSmart International offers franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has 180 offices in 34 states and more than 19,500 agents nationwide. For more information on HomeSmart International and its franchise opportunities, visit Follow HomeSmart International on Facebook at and on Twitter and Instagram @HomeSmartIntl.