HomeSmart Technology Continues Improving Agent Experience With App Updates

In-House Development Team Streamlines Feedback Process from Users

SCOTTSDALE, Ariz. — HomeSmart International, the most successful 100% brokerage model according to the RealTrends 500, continues to improve the agent experience with its proprietary cutting-edge technology. The company’s in-house development team has implemented several advancements to the RealSmart Agent transaction management software and mobile application in the last quarter, with the goal of providing agents complete visibility into a seamless transaction process from his or her smartphone.

“HomeSmart is devoted to providing agents with the best possible real estate experience,” said Matt Widdows, HomeSmart’s founder, CEO and tech visionary. “Having our own development team at headquarters gives us a competitive advantage; we can begin working on software fixes and new features as soon as we receive feedback from agents and brokers.”

Since releasing an updated RealSmart Agent platform in 2017, HomeSmart International’s software has helped the company maintain staffing levels while realizing a 12.5% increase in agent transaction sides each year.

The transaction management software now includes an advanced feature that allows agents to access information on how many views a listing has received on HomeSmart.com, Zillow.com and Trulia.com. This new update provides a digital one-stop-shop for agents to access important information on their listings and provides them with the ability to better track their performance.

“I love the agent panel, which allows me to manage my website, access marketing materials, and submit every part of the contract electronically,” said HomeSmart Colorado agent Bradley Cook.

At the suggestion of an agent, HomeSmart’s development team added a toggle button on the RealSmart Agent listing screen that allows for rental or sale files to be easily accessed on the same page as the listing. This eliminates the need for agents to click through separate tabs to access or edit documents and information from either side of the transaction.

“My agents love the RealSmart Agent mobile app,” said Stephanie Sandoval, broker and owner of HomeSmart Lifestyles in Queen Creek, San Tan Valley and Fountain Hills, Arizona. “In between appointments, they can pull over to check their documents and see the status of their transactions, allowing them to feel extra confident walking into their next appointment. They never have to wait to get to the office and love the convenience of always being mobile.”

RealSmart Agent has always allowed for easier communication, and the implementation of a “Special Instruction Notes” section on the agent’s commission screen has made communication within the app more effective. The advancement provides the option for agents to communicate specific information regarding commission reimbursement, fees and closing needs to the closing team to ensure that the file is closed correctly. These notes eliminate the need for additional communication outside of the app.

As a brokerage known for extensive training, HomeSmart provides agents with access to endless opportunities for career growth from its interactive education class schedule. Agents can now view, register and manage available CE classes from their RealSmart Agent portal, and download completed course certificates to boost credibility with clients.

“The implementation of an easily accessible and comprehensive mobile app has allowed us to further improve the performance of our agents and the level of service they provide to their clients,” added Widdows.

HomeSmart International has a network of nearly 18,000 agents across 35 states. The brokerage has been named to the Inc. 5000 list of fastest-growing companies for seven consecutive years and is ranked in the top 5 real estate brokerages in the United States by the REAL Trends 500.

For more information about HomeSmart, visit homesmart.com.

About HomeSmart International:

Founded in 2000 by entrepreneur Matt Widdows, HomeSmart International quickly became the fastest-growing real estate brokerage firm in Arizona and still holds that distinction today. HomeSmart International is ranked in the top 5 real estate brokerages in the United States, and was recently ranked as the number one brokerage firm in the Metropolitan Phoenix market and Colorado. From its international franchising headquarters based in Scottsdale, HomeSmart International began franchising in 2010, and continues to grow by offering franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has more than 187 offices in 35 states and nearly 18,000 agents nationwide. For more information on HomeSmart and its franchise opportunities, visit http://www.homesmart.com/. Follow HomeSmart International on Facebook at www.facebook.com/homesmartfranchise, on LinkedIn at https://www.linkedin.com/company/homesmart and on Twitter and Instagram @HomeSmartIntl.