Neighborhoods

Escondido

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San Marcos

San Marcos is a city located in California. With a 2020 population of 98,237, it is the 75th largest city in California and the 326th largest city in the United States. San Marcos is currently growing at a rate of 0.71% annually and its population has increased by 17.25% since the most recent census, which recorded a population of 83,781 in 2010. The average household income in San Marcos is $100,808 with a poverty rate of 12.53%.

From miles of trails in the local hills, to unique dining and shopping opportunities in its retail centers, San Marcos has all the ingredients that make visiting enjoyable. Just a 35-minute drive south takes you to downtown San Diego, while a short jaunt west across north county takes you to the majestic shores of the beautiful Pacific Ocean. Home to Palomar College, California State University San Marcos and six private higher education institutions, the City has also become the heart of education in North San Diego County.

Vista

With a 2020 population of 101,200, it is the 74th largest city in California and the 314th largest city in the United States. Vista is currently declining at a rate of -0.01% annually but its population has increased by 7.85% since the most recent census, which recorded a population of 93,834 in 2010. Vista reached its highest population of 101,224 in 2018. The average household income in Vista is $81,534 with a poverty rate of 14.35%. 

Incorporated in 1963, the city of Vista, California is located in the northern portion of San Diego County. Together with the cities of Carlsbad and Oceanside, Vista is the third leg in what is known as the "Tri-City Area" of North San Diego County. It is situated about 40 miles north of downtown San Diego, and about 70 miles south of Anaheim. Vista is served by several neighborhood shopping centers as well as a regional shopping center located within seven miles. In addition, Vista boasts six times the national average of parks located within its borders, largely due to the abundance of open land, especially in the northern part of the city. Two of the most well-known are Guajome County Park and Brengle Terrace Park.

Vista is served by two city-supported theaters: the Avo Playhouse and the Moonlight Amphitheatre. There are four principal highways linking the city and surrounding areas: Interstate Routes 5 and 15, and state highways 76 and 78.

Rancho Guajome Adobe and Rancho Buena Vista, both built in the mid-nineteenth century, offer tours to students and visitors. Another popular Vista attraction is the Wave Waterpark, located near the downtown area and open during spring, summer and early fall. Vista is also home to the Antique Gas and Steam Engine Museum, which features a variety of agricultural equipment from the 19th and early 20th centuries.

Oceanside

Oceanside is a city located in California. With a 2020 population of 176,950, it is the 29th largest city in California and the 152nd largest city in the United States. Oceanside is currently growing at a rate of 0.25% annually and its population has increased by 5.90% since the most recent census, which recorded a population of 167,086 in 2010.The average household income in Oceanside is $87,744 with a poverty rate of 11.62%. 

The City of Oceanside, CA is a spectacular seaside town with a friendly atmosphere, where locals share the beach and surfers share the waves. Offering palm-lined streets, 3.5 miles of white sandy beach, the west coast’s longest wooden pier, and a small craft harbor, the City of Oceanside, CA is a quintessential beach community. The Oceanside Harbor and Marina provide diverse options for water sports, rigger canoeing, sailing, jet skiing, scuba diving, boat rentals, and whale watching excursions. 

The historic Mission San Luis Rey de Francia, a National Landmark, is a beautiful centerpiece located in the San Luis Rey Valley. A popular weekly Farmer's Market with fresh produce, flowers, and local art, is held on Thursday mornings, while the beloved Sunset Market street fair takes on a festival atmosphere on Thursday evenings. Along with the surf and sand, Oceanside is an exceedingly livable community with great schools, health care, shopping, golf, museums, art, parks, restaurants, appropriate transportation options, outdoor activities, supportive community features and services, and desirable yet affordable neighborhoods. 

Carlsbad

With a 2020 population of 118,313, it is the 53rd largest city in California and the 246th largest city in the United States. Carlsbad is currently growing at a rate of 1.04% annually and its population has increased by 12.33% since the most recent census, which recorded a population of 105,328 in 2010.The average household income in Carlsbad is $143,047 with a poverty rate of 5.71%.

 The city is 87 miles (140 km) south of Los Angeles and 35 miles (56 km) north of downtown San Diego and is part of the San Diego-Carlsbad, CA Metropolitan Statistical Area. It is bordered by Oceanside to the north, Vista and San Marcos to the east and Encinitas to the south. 

Encinitas

Encinitas is a city located in California. With a 2020 population of 62,826, it is the 145th largest city in California and the 605th largest city in the United States. Encinitas is currently declining at a rate of -0.06% annually but its population has increased by 5.56% since the most recent census, which recorded a population of 59,518 in 2010. Encinitas reached it's highest population of 62,980 in 2016. The average household income in Encinitas is $157,805 with a poverty rate of 6.88%. 

The California coastal city of Encinitas is located in northern San Diego County, about 26 miles north of San Diego and about 95 miles south of Los Angeles. Interstate I-5 services the city and connects it to all points north and south. Coastal Highway 101, which goes through the city, is an older and more interesting north-south route. Encinitas is situated along six miles of Pacific coastline characterized by cliffs, coastal beaches, flat-topped coastal areas, rolling hills and steep mesa bluffs. It is embraced by two lagoons: the Batiquitos Lagoon to the north and the San Elijo Lagoon to the south.

Founded over 100 years ago, Encinitas originally consisted of five separate communities which were joined together at the time of the city's incorporation in 1986. Although now one city, Encinitas retains the personalities of these communities, which are now five distinct city districts: "Historic Encinitas" is a small beach side area with a variety of businesses and housing styles; "New Encinitas" is a more recently developed district which features upscale homes, a golf course and a shopping center; "Cardiff-by-the-Sea" is an oceanfront community made up of quaint single-family homes dotting the hillsides; "Leucadia" has an older downtown area and is famous for its giant eucalyptus trees; and "Olivenhain" (translated as "olive grove" in German) is a semi-rural region in eastern Encinitas with acres of open horse country and pastures.

Rancho Bernardo

Rancho Bernardo is technically the northernmost residential community in the City of San Diego, but it is very much its own community with a distinct identity. It is home to several well-known corporations and technology companies that employ an estimated 50,000 people and has a 2011 median household income of $100,410, which was significantly higher than the median household income across San Diego ($60,797).

According to the City of San Diego, the community is approximately 6,500 acres in size, and it has an estimated population of about 49,000. The Rancho Bernardo Business Association helps this business-oriented community stay in touch with morning networking meetings, Lunch and Learn seminars, and monthly networking receptions. At the same time, local wineries and country clubs ensure that residents have plenty of options for fully enjoying their leisure time.

This master-planned community was designed to be self-sustaining, and this is apparent in the variety of dining and shopping options available within the neighborhood. Residents of Rancho Bernardo do not need to drive far to accomplish daily errands and reach just about any retailer or service they would need.

Valley Center

Valley Center has a 2020 population of 9,059. Valley Center is currently declining at a rate of 0.00% annually and its population has decreased by -2.35% since the most recent census, which recorded a population of 9,277 in 2010. Valley Center reached it's highest population of 10,712 in 2013. The average household income in Valley Center is $106,301 with a poverty rate of 8.38%. 

Valley Center is a small community in a rural area. The community is largely based on agriculture and farming with a few gated communities. Historically, the growth of Valley Center has been slowed by lower densities including a minimum of 2 acres being required for most parcels.

Some changes in the community can be attributed to the expansion of Indian casinos in the area. There are currently two major casinos in the vicinity of Valley Center: Harrah's Rincon and Valley View. Both were opened in 2001–02, bringing traffic and jobs to what used to be an out-of-the-way agricultural town. High traffic necessitated highway improvements, partially paid by casino contributions.

Despite these changes, there are still no chain department stores in the community; residents do their shopping in smaller "mom and pop" stores, and drive either to Escondido or Temecula to shop at big-box stores.

The Valley Center History Museum is located on Cole Grade Road in the Valley Center Library complex. The museum displays historical photographs and artifacts from Valley Center and the surrounding area. It is a registered charity and staffed entirely by volunteers.

The museum was founded in 2003 by the Valley Center Historical Society. In 2015, it expanded by 50 percent, adding an extra wing to accommodate a historic stagecoach which was built in 1848 and served as a Civil war ambulance, provided local transportation, and was featured in a number of Western motion pictures. Its other centerpiece exhibit is a taxidermy mount of a now-extinct California Grizzly Bear.

Fallbrook

Fallbrook is a city located in California. Fallbrook has a 2020 population of 33,021. Fallbrook is currently declining at a rate of 0.00% annually and its population has increased by 8.15% since the most recent census, which recorded a population of 30,534 in 2010. Fallbrook reached it's highest population of 33,021 in 2018. The average household income in Fallbrook is $81,611 with a poverty rate of 14.29%. 

Fallbrook is situated immediately east of the U.S. Marine Corps' Camp Pendleton. It once housed a stagecoach stop for the stage that ran from Temecula to San Diego.

Fallbrook is known for its avocado groves and claims the title "Avocado Capital of the World." It is often called or known as "The Friendly Village." The Avocado Festival is held in the downtown strip annually and frequently draws large crowds.

Most of the area is characterized by rolling hills covered in avocado and citrus orchards. However, as the topography changes, it creates natural buffers that separate Fallbrook from its neighbors. The Santa Margarita River crosses through the rugged terrain in the northern portion of the planning area and the San Luis Rey River runs along the southern boundary that Fallbrook shares with Bonsall. The eastern portion is dominated by steep slopes and Interstate 15.

Temecula

Temecula is a city located in California. With a 2020 population of 117,852, it is the 56th largest city in California and the 250th largest city in the United States. Temecula is currently growing at a rate of 1.34% annually and its population has increased by 17.74% since the most recent census, which recorded a population of 100,097 in 2010. The average household income in Temecula is $107,870 with a poverty rate of 6.87%. 

Temecula is well known for its championship golf courses, a climate perfect for serene and beautiful hot-air ballooning adventures, and award-winning wineries nestled in 3,000 acres of picturesque wine country, but that's just the beginning. Located in the heart of Temecula, the Old Town district blends historic buildings with over 640 antique dealers, unique shopping, and restaurants. Old Town Temecula is the site of many special events, including: Car shows, Semi-Annual Rod Runs, Summer weekend entertainment and Western Days.

Murrieta

Murrieta is a city located in California. With a 2020 population of 118,005, it is the 55th largest city in California and the 249th largest city in the United States. Murrieta is currently growing at a rate of 1.30% annually and its population has increased by 14.05% since the most recent census, which recorded a population of 103,466 in 2010. The average household income in Murrieta is $105,059 with a poverty rate of 8.24%. 

The Murrieta-Temecula-Menifee Urban Area had a population of 441,546 at the 2010 Census. Largely residential in character, Murrieta is typically characterized as a commuter town, with many of its residents commuting to jobs in San Diego County, Orange County, Los Angeles County, Temecula, and Camp Pendleton. Murrieta is bordered by Temecula to the south and the newly incorporated cities of Menifee and Wildomar to the north.

 Incorporated in 1991, Murrieta has experienced a 400% increase in population in just 18 years. New retail centers, industrial buildings and Class A offices have been completed with more in the planning process. Murrieta is attracting upscale retail centers and quality hotels, as well as research and development/medical technology firms and first-rate healthcare facilities. Murrieta is the place to locate, invest, develop and expand as it is destined to become the premier business hub for the region. Murrieta boasts an educated, high-income population comparable to communities in San Diego and Orange Counties. Combined with a wide range of new shopping, dining and recreational options, a diverse choice in housing and a world-class education system and you will understand why Murrieta is the future of Southern California.