The Real State Podcast

Your source for smart strategies to accelerate your business.

How to Use Google Forms to Create MASSIVE Lead Gen for Your Business

The 10-minute Open House

Your 30-60-90 Day Social Media Plan + How to Do a 15-Minute Virtual Open House!

Download Your Copy of the 30-60-90 Day Social Plan at www.HomeSmart.com/Business-Builder

14 Tactics Every Real Estate Agent Can Implement Now to Grow Their Business in Today's Business Environment

Conducting Real Estate Virtually, Part 4 of 4: How to Execute Live Virtual Agent Caravans and Live Virtual Listing Presentations

Conducting Real Estate Virtually, Part 3 of 4: How to Host Live Virtual Showings & Live Virtual Open Houses

Conducting Real Estate Virtually, Part 2 of 4: How to Market Live Virtual Events

Conducting Real Estate Virtually, Part 1 of 4: The Opportunity & The Plan

In the first episode of a new four-part series on virtual real estate, HomeSmart International’s Chief Industry Officer Todd Sumney dives into the world of virtual real estate, taking a closer look at how to get started, how to adapt your business, and what virtual tools you need to succeed in this new frontier.

Tips and Best Practices to Consider While Working from Home

Learn more about SmartBug Media here! – https://www.smartbugmedia.com/

Success Secrets of Top Producers: Panel Session from HomeSmart Growth Summit 2020

In our latest podcast, Todd Sumney moderates a panel of top-producing HomeSmart agents from around the country as they share their tried-and-true secrets to sustained success.

Helpful Tips to Better Serve Your Clients

Everything You Need to Know About Home Staging

Utilize Video Marketing to Attract and Follow Up with Clients

Encore Episode: Secrets of Top Agents - The Power of Multiple & The Power of Time Blocking

In this encore episode of the Real State Podcast, Todd Sumney is joined by HomeSmart International Director of Marketing and Communications Tori Sokol to discuss the two top secrets of top producers: the power of multiple and the power of time blocking. By the end of the episode, you’ll have action items on how to implement these two tips in your business and an understanding of how they will help you grow as an agent and entrepreneur.

Encore Episode: Marketing Secrets Shared by the #1 Agent in Arizona

Renting vs Selling and How to Guide Your Clients Through the Differences

HomeSmart’s Chief Industry Officer Todd Sumney is joined by Noel Christopher, Senior Vice President, National Business Development for Renter’s Warehouse, to discuss the opportunities there are for your clients to turn their single-family homes into rental properties during a low-inventory market, and how renting can generate wealth more so than selling in certain situations.

How to Create Automated Marketing Calendars and Maintain Strong Relationships with Customers

In this episode, HomeSmart’s Chief Industry Officer Todd Sumney details how to create an automated marketing calendar and ways to effectively utilize it in influencing, prospecting and lead generation efforts. Todd’s tips for these calendars will help you maintain top-of-mind awareness and nurture customer relationships via regular, creative outreach efforts.

Encore Episode: Raise Your Average Price Point and Break into the Luxury Market

Breaking into the luxury market takes time and strategy. Todd Sumney discusses how building your brand through consistently marketing properties across the entire price point spectrum will result in a positive impact on your brand and a positive increase in your average price point.

Breaking Down NAR's Clear Cooperation Policy Announced on November 11th, 2019

Got questions about NAR’s new Clear Cooperation Policy? Then don’t miss this episode. HomeSmart’s Chief Industry Officer Todd Sumney and Dean deTonnancourt, President and CEO of HomeSmart Professionals Real Estate in Warwick, Rhode Island, discuss the recent ruling and what it means going forward for agents and MLS listing requirements.

How a New Real Estate Agent Does 12 Transactions His First Year

Todd Sumney and Anu “The Home Enforcer” Ekunwe discuss Ekunwe’s journey to becoming a real estate agent and how he did twelve transactions in his first year. Ekunwe reveals his top marketing strategies to drive maximum business and provides advice to agents who are new to the industry.

Why Partnering with a Good Home Warranty Company Is so Important

Todd Sumney chats with Marissa Guy and Shelby Mallory from Platinum Home Warranty to discuss what realtors need to know about home warranties and why they are so essential in the home buying and selling experience. Sumney also details tactics agents can use to create lifelong relationships with clients and how to increase transactions with buyers and sellers.

Top 10 Mistakes to Avoid in Your First Year of Business

This episode features an interview from HomeSmart’s 2019 Growth Summit between HomeSmart International’s Chief Business Development Officer Carol Perry and Phoenix-based top-producing agent Bobby Lieb. Lieb shares the top ten lessons he has learned throughout his illustrious career and how these lessons have shaped him into a smarter and more successful agent.

How to Build and Nurture Your Database - with HomeSmart Agent Jay Friedman

In this episode of the Real State Podcast, hear words of wisdom from one of the best in real estate. HomeSmart agent Jay Friedman’s team is ranked #3 in the country in both transactions and volume, and today he shares a few of his secrets regarding the importance of building and nurturing a database to see success in your business. Wherever you are in your business, this is a valuable episode that can take your transactions to the next level.

Boost Your Business - with DLP Marketing

This episode of the Real State Podcast is all about how you can increase your transactions through all forms of marketing. Todd Sumney interviews Lori from DLP Marketing. Her business specializes in real estate marketing for agents and builders and uses techniques that are centered on propelling the growth of their clients. If you need some marketing help, don’t miss this episode!

From the MLS to the UFC: Finding the Right Mindset and Work Ethic to Succeed in Real Estate

How to Convert Potential Buyers into Transactions

In this episode of the Real State Podcast, Todd Sumney is joined by Tina Valient from the TKay Group in Phoenix. Tina shares the first five steps of her proven 16-step curriculum to effectively move a buyer through the transaction process. Her refreshing perspective will provide you with valuable takeaways no matter where you are in your real estate career.

Build Your Brand, Generate Leads and Win Listings in Every Market

In this episode of the Real State Podcast, you’ll hear from two top-producing agents in Salem, Oregon who have mastered the building blocks of a successful real estate business. They provide tips on building your brand, planting seeds with buyers, generating leads and creating stellar listing presentations. No matter where you are in your business, you won’t want to miss this valuable episode!

Drive More Consumers to Your Open Houses with This One Tool

On this week’s episode of the Real State Podcast, you’ll learn all about how to stand out through your open houses. Shannon Quagliata, the founder of PreOpenHouse.com, shares insight on how this platform can help you market your listings, draw attention to your open houses, sell homes for top dollar and win more clients.

Tactical Marketing Strategies To Grow Your Business

Jim Sparkman, franchise owner of HomeSmart Realty Group in Salem, Oregon, has an inspiring story to share on this episode of the Real State Podcast. Jim served for 25 years in the military before starting his real estate career, and what he learned from this experience has brought him immense success in his business today. In this episode, he speaks to the importance of mindset and gives some tactical marketing strategies that any agent can use to grow their operation.

How to Effectively Engage with Customers on Social Media

In today’s online world, connecting with your customers is more important than ever before. Randy Bell, lead marketer of Arizona First Time Home Buyer Team, knows a thing or two about how to effectively engage with your customers to convert them from leads to satisfied clients. Hear all of his strategies to success in this episode of the Real State Podcast.

How Brand New Agents Can Outperform Veterans

This week’s episode of the Real State Podcast is sure to inspire you no matter where you are in your real estate business! Join HomeSmart International’s Chief Industry Officer Todd Sumney as he interviews three HomeSmart agents who outperformed top-producing agents in their first few years of business. How’d they do it? You’ll have to listen to find out their secrets to success. This is an episode you don’t want to miss!

Bring Your Transactions to Life with Authentic Video

HomeSmart CIO Todd Sumney sits down with HomeSmart Agent Ali Manning to chat about a recent highlight video she made documenting the excitement and joy her clients experienced as they purchased their new home.

Simple Ways You Can Utilize PR to Grow Your Real Estate Business

On this week’s episode of the Real State Podcast, join HomeSmart’s Chief Industry Officer Todd Sumney as he interviews Christina Daves, the author of PR for Anyone. Christina shares her “get-famous” formula that you can use to become PR famous in your real estate business, no matter how much you have on your plate. If you’re looking for that extra boost in your business, this is the perfect episode for you!

Create Amazing Social Media Posts, Graphics & Content

Do you struggle to come up with creative, consistent content for your social media? Canva is a free and easy tool that allows you to design custom posts for all of your social media platforms and stand out from the competition. Check out this week’s episode of the Real State Podcast to learn the basics of using Canva, and get ready to seriously transform your business!

How Earning NAR's Green Designation Can Give You an Advantage in Your Business

Are you ready for the future of real estate? In this episode of the Real State Podcast, HomeSmart agent Melisa Camp shares how you can run a sustainable, successful real estate business by earning NAR’s Green Designation. No matter how much you already know about this certification, Melisa’s wisdom is sure to open your eyes to new possibilities that could change the future of your business.

Social Media and Facebook Marketing

In today’s digital world, it’s more important than ever to use social media as a marketing tool in your business. At the same time, the world of social media and Facebook marketing can be difficult to navigate. In this episode of the Real State Podcast, Todd Sumney sits down with Randy Bell, lead marketer of Arizona First Time Homebuyer. Randy shares some easy and tactical strategies you can use to up your social media marketing game and win more business. These tips could change the course of your operation, so don’t miss out!

How to Raise Your Average Price Point and Break into the Luxury Market

Marketing Secrets Shared by the #1 Agent in Phoenix

If you need some inspiration, this is the perfect episode for you. In this episode of the Real State Podcast, hear from Bobby Lieb, who is the #1 HomeSmart agent in the country. As a marketing expert, Bobby shares some of his top marketing secrets that have brought him so much success in his real estate business. After listening to this episode, you’ll have a long list of new strategies that can help you win those leads, complete more transactions, and see a huge growth in your business.

Secrets of Top Agents: The Power of Multiple & The Power of Time Blocking

On this episode of the Real State Podcast, Todd Sumney is joined by HomeSmart International Director of Marketing and Communications Tori Sokol to discuss the two top secrets of top producers: the power of multiple and the power of time blocking. By the end of the episode, you’ll have action items on how to implement these two tips in your business and an understanding of how they will help you grow as an agent and entrepreneur.

How to Drive Transactions through Seller Engagement Marketing

If you’re ready to cultivate more listings but are struggling to find the right method, check out this week’s episode of the Real State Podcast. Todd Sumney, HomeSmart International’s Chief Industry Officer, walks listeners through a specific listing generation tool called HomeBot that can change the course of your business. HomeBot is an agent-branded tool that gives your past clients and current prospects up-to-date information, keeping you in front of your customers so that you can generate leads, win listings, and stay in touch with your clients. This episode is a must-listen!

How a Team of Veterans and Millennials Use Social Media to Drive Business

In this episode of the Real State Podcast, Todd Sumney interviews the Rene Enriquez Real Estate Group in Santa Clarita, California to uncover the social media strategies they use to grow and leverage their business. They have become pros at digitally marketing open houses and property listings–or “marketing for the marketing,” as they call it. By the end of the episode, you’ll have tangible tips to up your social media game and more effectively market your business.

How to Do 30-50 Transactions per Year Only Doing Open Houses

Join Todd Sumney as he interviews Jennifer Hill, an agent with HomeSmart Realty West in the San Diego area. Jennifer has consistently made 30-50 transactions every year through her incredible open houses. Listen in to learn all about her methods for putting on open houses that successfully convert prospects into clients.

I Almost Quit Real Estate…Now I'm a Top Agent

In this week’s episode of the Real State Podcast, hear from Rene Enriquez and his team as they discuss the journey of the Rene Enriquez Real Estate Group. Their team has become incredibly successful in the Santa Clarita, California area, and today they uncover how it all came to be. This episode is sure to inspire you wherever you are in your real estate journey.

How to Build Your Real Estate Business With Open Houses: Part 2

Do open houses play a big role in your business? Some agents have made open houses the basis of their entire operation! Join Todd Sumney as he interviews two agents who have booming businesses thanks to the art of the open house. Last week, he chatted with Tina Valiant about her “purely open houses & relationships” philosophy. This week, he interviews Kara Levenda about how open houses and social media can work together to boost your business.

How to Build Your Real Estate Business With Open Houses: Part 1

Chief Industry Officer Todd Sumney discusses with HomeSmart agents Kara Levenda and Tina Valiant on the best ways to market yourself before and after an open house to increase transactions and grow your business better than ever before.

How Real Estate Brokers Can Leverage Energy Efficient Home Certification

Todd Sumney discusses how real estate brokers can leverage energy efficient home certification to win more listings and differentiate themselves from competing brokers. By marketing things of value that were overlooked before in a home, agents can sell homes for a higher value and create change within different real estate markets.

How Agents Can Earn More With Energy Efficient Homes

Agents can market energy efficient home certification to leverage and add to a home’s value for listing. Todd Sumney discusses the possibilities and advantages that Pearl Home Certification, Inc. has to offer, and how to implement the same marketing ideas into your real estate market.

Utilize Virtual Reality to Win More Listings: Part 2

Virtual Reality(VR) can open the doors for your business and leads’ eyes to the potential of your listing. Todd Sumney discusses the five things VR can offer in enhancing the listing experience for both potential buyers and future ones to come.

Utilize Virtual Reality to Win More Listings: Part 1

Virtual Reality (VR) tours can take your business to the next level! Chief Operating Officer Todd Sumney discusses the newest way to catch your lead’s attention through the power of VR, and what services the company, Ogulo, offers in terms of virtually showing real estate.

Why You Need to Stay Invested in Agent Education

Agent education is crucial in growing your business and knowing what your broker has to offer you. Chief Operating Officer Todd Sumney hits on HomeSmart’s education tools and classes available for you, such as its Marketing Accelerator: Secrets From Top Producers class.

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Connect With Your Clients Through Video Marketing

Video marketing can highlight your home buyers’ forever moments! Chief Industry Officer Todd Sumney discusses opportunities you can use to better your business by incorporating activities your buyers can get involved in!

How to Make Location Marketing Work For You

Chief Industry Officer of HomeSmart International Todd Sumney discusses new marketing trends to grow real estate agents’ business with the location marketing approach. Trends suggest that adding locations to listings on social media platforms may result in more leads for buyers and sellers. But is this true? Todd discusses positives and challenges with location marketing in this week’s podcast.

How to Set Yourself Apart and Become a Top Producer | The Real State Podcast

In this episode, HomeSmart CIO Todd Sumney talks about what sets apart top producing agents from every other agent, and covers a few simple steps you can take to grow your business and become a top producer.

Answering the Magic Question to Get More Listings: Interview with Ogulo USA

HomeSmart Chief Industry Officer, Todd Sumney sits down with Raul Guevar from Ogulo to discuss how you can answer that one magic question to win more listings. What’s that magic question? Watch and listen to find out.

Personalize Your Brand as a Real Estate Professional

You have 3 seconds to catch your customer’s attention, are you creating a positive impression? Todd shares his secrets on how you can personalize and build you brand. Todd also discusses the 5 things that every customer wants to hear.

Win More Listings With Great Photography

Todd Sumney sits down with Peter Schravemade from Box Brownie to talk about 3 ways agents can win more listings and sell more homes through better photography.

Grow as a Leader in Your Business

HomeSmart COO Wendy Forsythe sits down with Co-founder and CEO of Altos Research Michael Simonsen to talk about leadership and how franchise owners, team leaders and agents can grow as leaders in business and in life.

Will the Real Estate Market Crash in 2019?

Wendy Forsythe, COO at HomeSmart International, and Mike Simonsen, CEO of Altos Research answer the question, “How’s the market?”

Maximize Your Online Presence and Win More Business

Top Zillow Executive Talks Tech, Relationships, and Growth

From responsiveness to trustworthiness, modern-day customers require a lot from their agents. Matt Hendricks from Zillow Group teaches us how top agents make the biggest impact and creating meaningful relationships in this tech-driven world.

The Importance of Creating Authentic Relationships

Consumers are online more than ever now so how do you still create authentic relationships as a real estate agent? Uncover amazing insight from Zillow Group expert Matt Hendricks on how you can build a valuable connection with customers.

Run a Profitable Business

Learn the five key elements to creating and maintaining a profitable business. From calculating your profit to apps that can keep you on track in real-time, learn how you should be running your business for growth and profitability.

Create Your Business Plan for 2019

Learn how business planning and creating a clear strategy for growth can maximize your profitability. With these four tips you can seize opportunities and reach your goals in the new year.

Succeed Like a Top Producer

Todd Sumney and Wendy Forsythe dive into the mindset of top producers and what makes them so effective.

Hone Your Pitch

The topic that affects your real estate business every single day: how to refine your elevator pitch.

Growing Your Real Estate Business with Richard Raspantini

As a successful real estate professional, Richard Raspantini shares how he helps his agents grow their business and how he continuously finds success as an agent himself.

Effectively Present Your HomeSmart Listing Presentation

This is the second of the three podcast series breaking down the importance of listing presentations. In this episode, we dive into what you should and shouldn’t say in your listing presentations to make the best impression.

Four Keys to Winning Every Presentation

In the first of a three podcast series breaking down the importance of presentations, you’ll learn the four key elements that will help you win over your next client.

Video Marketing Part 1

Learn why video is so effective and how you can implement it in your real estate marketing strategy. Start using videos to create connections with your clients and see a tremendous increase in profits.

Key Elements To Your Facebook Business Page

Optimize your Facebook Business page with these eleven tactics and see an increase in online engagement.

The Importance of Images When Marketing Listings

Images are more important than you might think when it comes to selling a home. In fact, listings with quality photos sell faster and at a higher price than those without. Check out Wendy Forsythe’s tips and tricks on better marketing your listings online with the right photos.

5 Ways Agents Can Better Connect With Consumers

Guest host Emilio DiSpirito explains how he teaches his real estate team five power moves that consistently creates an influx of business and converts leads.

Expect to Win

Need a little motivation to achieve your business goals? This encouraging message will give you the confidence to take the next step as a Realtor.

Text for Success

In this episode of The Real State, Todd Sumney explains the five ways text marketing can work for real estate agents. Learn how to let your thumbs do the talking!