The Real State Podcast

Your source for smart strategies to accelerate your business.

How to Effectively Engage with Customers on Social Media

In today’s online world, connecting with your customers is more important than ever before. Randy Bell, lead marketer of Arizona First Time Home Buyer Team, knows a thing or two about how to effectively engage with your customers to convert them from leads to satisfied clients. Hear all of his strategies to success in this episode of the Real State Podcast.

How Brand New Agents Can Outperform Veterans

Bring Your Transactions to Life with Authentic Video

HomeSmart CIO Todd Sumney sits down with HomeSmart Agent Ali Manning to chat about a recent highlight video she made documenting the excitement and joy her clients experienced as they purchased their new home.

Simple Ways You Can Utilize PR to Grow Your Real Estate Business

Create Amazing Social Media Posts, Graphics & Content

How Earning NAR's Green Designation Can Give You an Advantage in Your Business

Social Media and Facebook Marketing

How to Raise Your Average Price Point and Break into the Luxury Market

Marketing Secrets Shared by the #1 Agent in Phoenix

Secrets of Top Agents: The Power of Multiple & The Power of Time Blocking

How to Drive Transactions through Seller Engagement Marketing

How a Team of Veterans and Millennials Use Social Media to Drive Business

How to Do 30-50 Transactions per Year Only Doing Open Houses

Join Todd Sumney as he interviews Jennifer Hill, an agent with HomeSmart Realty West in the San Diego area. Jennifer has consistently made 30-50 transactions every year through her incredible open houses. Listen in to learn all about her methods for putting on open houses that successfully convert prospects into clients.

I Almost Quit Real Estate…Now I'm a Top Agent

In this week’s episode of the Real State Podcast, hear from Rene Enriquez and his team as they discuss the journey of the Rene Enriquez Real Estate Group. Their team has become incredibly successful in the Santa Clarita, California area, and today they uncover how it all came to be. This episode is sure to inspire you wherever you are in your real estate journey.

How to Build Your Real Estate Business With Open Houses: Part 2

Do open houses play a big role in your business? Some agents have made open houses the basis of their entire operation! Join Todd Sumney as he interviews two agents who have booming businesses thanks to the art of the open house. Last week, he chatted with Tina Valiant about her “purely open houses & relationships” philosophy. This week, he interviews Kara Levenda about how open houses and social media can work together to boost your business.

How to Build Your Real Estate Business With Open Houses: Part 1

Chief Industry Officer Todd Sumney discusses with HomeSmart agents Kara Levenda and Tina Valiant on the best ways to market yourself before and after an open house to increase transactions and grow your business better than ever before.

How Real Estate Brokers Can Leverage Energy Efficient Home Certification

Todd Sumney discusses how real estate brokers can leverage energy efficient home certification to win more listings and differentiate themselves from competing brokers. By marketing things of value that were overlooked before in a home, agents can sell homes for a higher value and create change within different real estate markets.

How Agents Can Earn More With Energy Efficient Homes

Agents can market energy efficient home certification to leverage and add to a home’s value for listing. Todd Sumney discusses the possibilities and advantages that Pearl Home Certification, Inc. has to offer, and how to implement the same marketing ideas into your real estate market.

Utilize Virtual Reality to Win More Listings: Part 2

Virtual Reality(VR) can open the doors for your business and leads’ eyes to the potential of your listing. Todd Sumney discusses the five things VR can offer in enhancing the listing experience for both potential buyers and future ones to come.

Utilize Virtual Reality to Win More Listings: Part 1

Virtual Reality (VR) tours can take your business to the next level! Chief Operating Officer Todd Sumney discusses the newest way to catch your lead’s attention through the power of VR, and what services the company, Ogulo, offers in terms of virtually showing real estate.

Why You Need to Stay Invested in Agent Education

Agent education is crucial in growing your business and knowing what your broker has to offer you. Chief Operating Officer Todd Sumney hits on HomeSmart’s education tools and classes available for you, such as its Marketing Accelerator: Secrets From Top Producers class.

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Connect With Your Clients Through Video Marketing

Video marketing can highlight your home buyers’ forever moments! Chief Industry Officer Todd Sumney discusses opportunities you can use to better your business by incorporating activities your buyers can get involved in!

How to Make Location Marketing Work For You

Chief Industry Officer of HomeSmart International Todd Sumney discusses new marketing trends to grow real estate agents’ business with the location marketing approach. Trends suggest that adding locations to listings on social media platforms may result in more leads for buyers and sellers. But is this true? Todd discusses positives and challenges with location marketing in this week’s podcast.

How to Set Yourself Apart and Become a Top Producer | The Real State Podcast

In this episode, HomeSmart CIO Todd Sumney talks about what sets apart top producing agents from every other agent, and covers a few simple steps you can take to grow your business and become a top producer.

Answering the Magic Question to Get More Listings: Interview with Ogulo USA

HomeSmart Chief Industry Officer, Todd Sumney sits down with Raul Guevar from Ogulo to discuss how you can answer that one magic question to win more listings. What’s that magic question? Watch and listen to find out.

Personalize Your Brand as a Real Estate Professional

You have 3 seconds to catch your customer’s attention, are you creating a positive impression? Todd shares his secrets on how you can personalize and build you brand. Todd also discusses the 5 things that every customer wants to hear.

Win More Listings With Great Photography

Todd Sumney sits down with Peter Schravemade from Box Brownie to talk about 3 ways agents can win more listings and sell more homes through better photography.

Grow as a Leader in Your Business

HomeSmart COO Wendy Forsythe sits down with Co-founder and CEO of Altos Research Michael Simonsen to talk about leadership and how franchise owners, team leaders and agents can grow as leaders in business and in life.

Will the Real Estate Market Crash in 2019?

Wendy Forsythe, COO at HomeSmart International, and Mike Simonsen, CEO of Altos Research answer the question, “How’s the market?”

Maximize Your Online Presence and Win More Business

Top Zillow Executive Talks Tech, Relationships, and Growth

From responsiveness to trustworthiness, modern-day customers require a lot from their agents. Matt Hendricks from Zillow Group teaches us how top agents make the biggest impact and creating meaningful relationships in this tech-driven world.

The Importance of Creating Authentic Relationships

Consumers are online more than ever now so how do you still create authentic relationships as a real estate agent? Uncover amazing insight from Zillow Group expert Matt Hendricks on how you can build a valuable connection with customers.

Run a Profitable Business

Learn the five key elements to creating and maintaining a profitable business. From calculating your profit to apps that can keep you on track in real-time, learn how you should be running your business for growth and profitability.

Create Your Business Plan for 2019

Learn how business planning and creating a clear strategy for growth can maximize your profitability. With these four tips you can seize opportunities and reach your goals in the new year.

Succeed Like a Top Producer

Todd Sumney and Wendy Forsythe dive into the mindset of top producers and what makes them so effective.

Hone Your Pitch

The topic that affects your real estate business every single day: how to refine your elevator pitch.

Growing Your Real Estate Business with Richard Raspantini

As a successful real estate professional, Richard Raspantini shares how he helps his agents grow their business and how he continuously finds success as an agent himself.

Effectively Present Your HomeSmart Listing Presentation

This is the second of the three podcast series breaking down the importance of listing presentations. In this episode, we dive into what you should and shouldn’t say in your listing presentations to make the best impression.

Four Keys to Winning Every Presentation

In the first of a three podcast series breaking down the importance of presentations, you’ll learn the four key elements that will help you win over your next client.

Video Marketing Part 1

Learn why video is so effective and how you can implement it in your real estate marketing strategy. Start using videos to create connections with your clients and see a tremendous increase in profits.

Key Elements To Your Facebook Business Page

Optimize your Facebook Business page with these eleven tactics and see an increase in online engagement.

The Importance of Images When Marketing Listings

Images are more important than you might think when it comes to selling a home. In fact, listings with quality photos sell faster and at a higher price than those without. Check out Wendy Forsythe’s tips and tricks on better marketing your listings online with the right photos.

5 Ways Agents Can Better Connect With Consumers

Guest host Emilio DiSpirito explains how he teaches his real estate team five power moves that consistently creates an influx of business and converts leads.

Expect to Win

Need a little motivation to achieve your business goals? This encouraging message will give you the confidence to take the next step as a Realtor.

Text for Success

In this episode of The Real State, Todd Sumney explains the five ways text marketing can work for real estate agents. Learn how to let your thumbs do the talking!